Marketing Strategist

A company is looking for a Marketing Strategist who will contribute to the North American marketing approach by analyzing customer data and developing innovative programs to drive awareness and growth.Key ResponsibilitiesDevelop and implement marketing strategies that generate pipeline and revenueMake recommendations for investment allocation and manage marketing budgetsConduct customer and market analysis to refine targeting and messagingRequired Qualifications7+ years of experience in marketing strategy, segmentation, or analytics, preferably in financial services, fintech, or paymentsProven ability to create data-driven marketing strategies that drive revenueStrong experience with CRM, marketing analytics, and segmentation toolsAbility to work cross-functionally with marketing, sales, and product teamsAnalytical mindset with experience in data tools and market research