Marketing Strategist - Aftermarket

Marketing Strategist - AftermarketSalt Lake City, UTThe Aftermarket Marketing Strategist is tasked with the planning, implementation, and optimization of strategic marketing plans. Various marketing and sales tools are employed to generate leads and effectively promote, educate, and engage audiences. The role works closely with content writers, graphic designers, copywriters, web developers, event planners, and data analysts.Duties and ResponsibilitiesWork in partnership with business units to develop strategic marketing plans and supporting tactics.Produce marketing materials for digital and physical print: Plan, develop, and execute campaigns across all channels: web, social, email, direct mail, print publications, brochures, flyers, radio, video, inside and field sales teams etc.Design specials, promotions, financing offers, and product packages that incorporate voice of customer and voice of sales force.Develop strong working relationships with Wheeler sales management and sales force.Build rapport with CAT reps to advance support knowledge and implementation of available CAT tools, resources, and programs.Hold weekly interactions and conduct monthly meetings with industry verticals to provide updates concerning the execution of the tactics and the progress toward the realization of the plans.Attend workshops and virtual and hands‑on trainings to gain expertise for the products and services this role markets.Accountable for the achievement of performance metrics such as Pay per Click Advertising, Onboarding to Digital Applications %, Usage of Digital Applications %, Customer Average Spend % Growth vs. Rather, they are intended only to describe the general nature of the job.Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information.