Marketing Strategy and Account Lead Assistant Director

Your Journey at Crowe Starts Here:At Crowe, you can build a meaningful and rewarding career. With real flexibility to balance work with life moments, you're trusted to deliver results and make an impact. We embrace you for who you are, care for your well‑being, and nurture your career. Everyone has equitable access to opportunities for career growth and leadership. Over our 80-year history, delivering excellent service through innovation has been a core part of our DNA across our audit, tax, and consulting groups. That's why we continuously invest in innovative ideas, such as AI-enabled insights and technology-powered solutions, to enhance our services. Join us at Crowe and embark on a career where you can help shape the future of our industry.Job Description:The Marketing Strategy and Account Lead (Assistant Director) leads buyer-centric marketing strategy and execution across assigned accounts and/or segments. This role serves as a trusted advisor to business and account leaders and is accountable for driving integrated marketing programs that support growth, brand relevance, and demand generation. Working within enterprise strategy frameworks, the Assistant Director adapts and applies those strategies to complex account environments, orchestrating internal teams and partners to deliver consistent, high-quality buyer experiences. This role also plays a key part in surfacing market insights, performance data, and execution learnings to inform broader strategy and continuous improvement.Core Responsibilities Account & Segment LeadershipLead buyer-centric marketing strategy for assigned accounts and/or segments, aligned to firm and segment priorities.Serve as a strategic advisor to account and business leaders, accountable for marketing outcomes and performance.Navigate complex stakeholder environments to align priorities and drive forward momentum.Buyer-Centric Strategy ApplicationApply enterprise buyer strategies, value propositions, and engagement models to account- and segment-level plans.Ensure marketing approaches reflect buyer needs, decision journeys, and market demand.Adapt strategy to account complexity while maintaining consistency with firm direction.Market & Buyer IntelligenceDevelop deep understanding of assigned markets, buyers, competitors, and growth opportunities.Apply insights and data to inform positioning, messaging, and go-to-market execution.Feed buyer signals, market feedback, and performance insights back into the Strategy team.Campaign Strategy, Execution & OptimizationLead integrated campaign strategy, planning, execution and optimization across channels and buyer stages.Partner with marketing teams, sales, product and external partners to ensure consistent delivery.Use performance data to optimize programs and improve ROI.Network OrchestrationOrchestrate cross-functional teams and partner networks to deliver impactful marketing strategies and programs.Manage stakeholder communication, resolve conflicts and problem solve.Performance & AccountabilityTrack and report on KPIs related to buyer engagement, demand contribution and account/segment performance.Provide transparency on outcomes, risks and optimization opportunities.Ensure marketing investments are aligned to business priorities and deliver measurable value.Team Leadership & Brand StewardshipLead and mentor team members aligned to accounts or segments.Model strong collaboration, accountability, and firm values.Ensure all marketing efforts reflect brand standards.QualificationsBachelor's degree required in Marketing, Communications, or related field.Requires minimum of 10+ years' experience in marketing strategy and account management (professional services and agency experience is a plus).Proficient in all marketing channels, especially digital and social.Experience with Project Management software, Workfront and/or Cvent is a plus.Proficiency in Microsoft Office Suite including Word and PowerPoint required.High comfort level with AI tools and daily use of technologies like ChatGPT and Copilot to enhance productivity and innovation.Demonstrated influence leadership skills; ability to manage up, down and…