Marketing Strategy Co-op

About the position

Join Goodwin’s Global Operations Team, and make a real impact on a global scale. At Goodwin, we work with some of the world’s most successful and innovative investors, entrepreneurs and disruptors in the life sciences, private equity, real estate, technology and financial industries, and where they converge. As part of the Global Operations Team – all business professionals at the firm – you’ll collaborate with colleagues from varied backgrounds and experiences, fostering an environment where cross-functional learning, networking, and collaboration are at the core of what we do. Here, we’re not just supporting a law firm; we’re partnering with attorneys and clients to deliver cutting-edge solutions in high-stakes litigation and dispute resolution, world-class regulatory compliance and advisory services, and complex transactions. Our commitment to integrity, ingenuity, agility, and ambition drives us, and we’re proud to have been recognised as the “Best Business Team” by The American Lawyer. This is your opportunity to grow professionally in a dynamic, global environment, surrounded by forward-thinking peers. Join our Global Operations Team (GO Team) and work with the Marketing department to support strategic marketing initiatives across digital, social, and traditional channels. This role, as the Marketing and Social Media Co-op, offers hands-on experience in the development of marketing and social strategies, creating compelling content, and analyzing performance to drive engagement with clients, colleagues, and target audiences.

Responsibilities

Assist in managing firmwide social media platforms (LinkedIn, Instagram, etc.), including monitoring channels, engaging with followers, and creating content that reflects our brand tone and values.Develop creative assets (images, graphics, short videos) and write impactful copy for social posts.Stay current on social media trends and apply insights to enhance engagement.Assist in planning and executing email marketing campaigns, newsletters, and internal and external communicationsMaintain campaign performance tracker and keep activation archive up-to-dateIdentify opportunities for cross-channel promotion and audience targetingKeep up on current trends and competitor habitsAssist with the drafting and brainstorming on the development of copy, creative content (graphics, video etc.) and other marketing assets.Track and analyze campaign performance metrics for social media, email, and web trafficPrepare reports with actionable insights to optimize future marketing effortsSupport community engagement on our social media platforms – respond to posts and other content from our followers and visitors.Highlight trends and posts from our community and share with the wider marketing team.Ad Hoc Project Support: We have a number of ongoing projects running throughout the year – the candidate would support team members where required.Requirements

Excellent written and verbal communication skills, with a knack for crafting engaging copyBasic graphic design or video editing skills (e.g., Canva, Adobe Creative Suite, CapCut)Highly organized, detail-oriented, and able to manage multiple projects simultaneouslyStrong time management and multitasking abilities; familiarity with working within workflow management tools (e.g., Workfront, Asana, Trello, etc.) is a plusProblem-solving aptitude and proactive approachSelf-motivated with the ability to work collaborativelyComfortable working in a PC environmentNice-to-haves

Experience in a marketing, communications, or content creation role is a plus but not essential.Experience working in professional services is a plus but not essential – we welcome applications from all backgrounds