Marketing Strategy, Contract Role

This role is 100% remote. Key Responsibilities • Execute and Evolve the media planning process from end to end • Lead client-facing strategy efforts across key accounts: • Define standardized processes, tools, and templates for strategy deliverables (QBRs, media plans, lift analysis) • Escalation point for complex strategic questions • Lead strategy & planning for key accounts: media planning, learning plans, lift analysis • Manage & update Media Planning Engine, an automated media mix modeling and optimization tool • Deep understanding and demonstrated proficiency in the following areas: • Marketing strategy and execution across all channels, especially digital media • Marketing technology and advertising technology, different components and how they fit together • Predictive analytics as applied to marketing decision problems • Leading client discussions, especially on complex or contentious topics • Ability to communicate credibly and effectively with external / industry audiences via speaking or writing • Building and managing high performing marketing programs in a variety of client/industry settings • Define and execute strategic client programs that result in minimizing attrition • Define standardized strategy deliverables across clients • Implement and maintain test and learning plans for all clients • Provide strategy and planning support by brand across retention and acquisition efforts • Understand market opportunities and customer needs Requirements: · Expert understanding of the marketing funnel and understanding of industry vertical(s) o Continuously drive innovation across the organization o Build mutually supportive relationships across the organization

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