Marketing Strategy Manager

About Barrena Branding & Marketing Barrena Branding & Marketing is a full-service marketing and branding agency focused on helping companies build world-class brands and scalable marketing strategies. At Barrena, we believe great brands are built by passionate, creative, and driven people. We value strong communication, attention to detail, and a collaborative approach, and we’re always excited to connect with individuals who are eager to make an impact.Please NoteWe are unable to hire residents of California, New York, or Washington for this position due to state-specific employment regulations. You’ll help ensure marketing initiatives are aligned, high-quality, and delivering measurable results.This role combines marketing strategy, demand generation execution, client communication, and campaign oversight.What You’ll DoSupport marketing strategy development for a portfolio of clients across primarily B2B industries, with occasional consumer brandsParticipate in weekly client strategy meetings and contribute to client communication and recommendationsHelp translate business goals into demand generation and marketing campaigns across channels such as content, email marketing, paid media, and digital marketingReview deliverables from our team (content, campaigns, website work, etc.) Experience with consumer brands is a plus.Demand Generation Experience You have hands-on experience supporting or executing lead generation and pipeline-driving marketing programs across channels such as email, content marketing, paid media, and digital marketing.Strategic Thinking You have experience contributing to marketing strategies and can connect business goals to marketing execution.Execution & Campaign Ownership You are comfortable owning pieces of campaigns and ensuring they are executed effectively across channels.Team Collaboration Experience You have experience working with marketing teams, specialists, or contractors and providing input to improve deliverables.Client Exposure (Preferred) You have participated in client meetings or worked in a client-facing environment and are comfortable communicating ideas and recommendations.Strong Marketing Judgment You can review deliverables and provide thoughtful feedback to writers, designers, and campaign specialists.Data-Informed Thinking You use marketing metrics and campaign performance data to inform recommendations and optimizations.Agency Experience (Preferred) Experience working in an agency or consulting environment is a plus.Collaborative Availability Must be available during standard…