Marketing Strategy Specialist

Pearson is looking for a dynamic Marketing Strategy Specialist to spearhead the North American go-to-market strategy and execution for our portfolio of Clinical Education & Therapeutics solutions, including areas such as Behavior, Mental Health, Cognitive, and Therapeutics. You will collaborate closely with Sales, Product Management, Clinical Experts, Educator SMEs, and Marketing teams to transform market insights into actionable strategies that enhance engagement, awareness, demand generation, and commercial performance across both B2B and B2C audiences in the U.S. and Canada. Lead comprehensive planning and execution of marketing campaigns from inception through launch, optimization, and performance evaluation. Portfolio Marketing | Go-To-Market Strategy | Product Marketing | Campaign Strategy | Demand Generation | Integrated Marketing | Content Marketing | Marketing Analytics | Product Launches | Virtual Events | Webinar Marketing | Sales Enablement | Stakeholder Management | Growth Marketing | Customer Retention | Clinical Education | Healthcare Marketing | B2B Marketing | B2C Marketing | Marketing Strategy We believe every learning experience is an opportunity for personal growth.