MARKETING TECHNOLOGY MGR

Working closely with the Digital Manager, Data & Outreach Manager, Sales, Product, and Operations teams, the Marketing Technology Manager will manage SEO, PPC, website performance, marketing automation,CRM integrations, attribution, reporting, AI-powered workflows, and strategy behind lead management processes. Essential Duties and Responsibilities Revenue Operations & Marketing Systems Own and manage the marketing technology ecosystem, including Salesforce, HubSpot, website platforms, analytics tools, AI solutions, and data enrichment technologies Manage integrations between marketing, sales, and business systems Develop and optimise strategies behind lead management processes including lead routing, lead scoring, segmentation, and lifecycle management Ensure data quality, consistency, and governance across marketing and sales platforms Work closely with Sales leadership to improve visibility of marketing contribution to pipeline and revenue Develop reporting frameworks and dashboards that support data-driven decision making Evaluate and implement new technologies that improve marketing effectiveness and operational efficiency SEO & Website Performance Develop executive-level dashboards and reporting for Marketing, Sales, and Leadership teams Analyse campaign, website, and pipeline performance to identify growth opportunities Track and optimise marketing-attributed revenue, opportunity creation, and conversion rates Build attribution models that accurately measure marketing influence throughout the buyer journey Conduct competitor, market, account, and customer analysis to support strategic decision making Provide actionable insights and recommendations based on data rather than assumptions Automation, AI & Process Improvement Decision/Judgment Significant day-to-day independent decision-making regarding marketing technology, analytics, optimisation strategies, automation, and technical implementation Strategic input into lead generation, digital performance, attribution, reporting frameworks, and marketing operations Recommends technology investments and process improvements that support business objectives and marketing ROI Effort/Working Conditions Remote work environment requiring self-discipline and effective time management Extended periods working with analytics platforms, reporting tools, CRM systems, and marketing technologies Digital collaboration requiring proficiency with remote work and communication tools Education and Experience Required Bachelor's degree in Marketing, Business, Information Systems, Data Analytics, Computer Science, or related field 5+ years of experience in marketing operations, marketing technology, digital marketing, analytics, or related disciplines Demonstrated experience managing Salesforce, HubSpot, Google Analytics, Google Tag Manager, Google Search Console, SEMrush/Atarget="_blank" hrefs, and related technologies Proven track record improving lead generation, conversion rates, and marketing performance through data and technology Experience designing and implementing marketing automation, lead nurturing, and reporting frameworks Experience supporting Sales and Marketing alignment through systems, data, and process improvements Experience evaluating and implementing AI tools and workflow automation technologies preferred Experience in B2B, industrial, engineering, energy, or technical markets preferred Equal Employment Opportunity IGS is an Equal Opportunity Employer.