Marketing Technology Specialist

Marketing Responsibilities include: • Maintain and optimize company websites built in WordPress and Webflow • Own the implementation and maintenance of Digital Ads tracking & analytics • Google Ad Suite, Google Tag Manager, Google Analytics, and other tracking or attribution tools (e.g., Invoca, Hotjar, etc.) • Collaborate with Product, Design, and Engineering to implement web changes aligned with brand and UX goals • Ensure SEO best practices are followed in on-page implementation and technical site health • Monitor site performance, uptime, and basic security hygiene in coordination with IT and DevOps • Document processes and maintain transparency around marketing technology configuration and changes • Assist with technical integrations between marketing tools (e.g., HubSpot, Salesforce, etc.) Requirements: • 2-4 years of experience in a web, martech, or digital marketing operations role • Solid working knowledge of WordPress and Webflow (CMS structure, page creation, plugin management, HTML/CSS, and JavaScript) • Experience with Google Tag Manager, Google Analytics (GA4), and general tag management strategy • Strong attention to detail, organizational skills, and comfort working across teams • Familiarity with marketing tools such as HubSpot, Marketo, Invoca, or similar is a plus • Understanding of SEO principles and web performance monitoring tool • Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job.