Marketing Technology Specialist

You’ll solve technical marketing challenges by building lightweight applications, connecting platforms through APIs, implementing advanced measurement and analytics solutions, and creating automation that helps our teams work smarter. What You’ll DoBuild Marketing Technology SolutionsCustom Tool Development: Design, build, and maintain lightweight applications and utilities using JavaScript, Node.js, and AWS that improve agency operations and client marketing performance.Workflow Automation: Create reusable automation, reporting and analysis tools, and operational solutions that reduce manual effort and improve efficiency across teams.Solution Architecture: Evaluate technical challenges and determine the right solution—whether that’s a cloud application, API integration, Google Sheets workflow, reporting dashboard, or automation platform.Integrations & Technical ImplementationMarketing Platform Integrations: Build and maintain integrations between websites, advertising platforms, analytics tools, reporting systems, and CRM environments using REST APIs, webhooks, SFTP, and other data exchange methods.Client Implementation Support: Collaborate with client marketing, analytics, and engineering teams to define integration requirements, coordinate technical implementation, validate data flows, and resolve deployment issues.Advanced Measurement: Implement server-side tracking solutions, conversion APIs, and custom event collection to support reliable attribution and marketing measurement.Platform Extensions: Extend marketing platforms with custom JavaScript, Node.js services, and lightweight cloud applications that go beyond standard platform capabilities.Technical Troubleshooting: Diagnose and resolve complex tracking, attribution, integration, and data flow issues across interconnected marketing systems.Measurement & ReportingTracking Validation: Partner with the Analytics team to ensure tracking implementations are accurate, complete, and producing reliable marketing data.Reporting Solutions: Build dashboards and reporting experiences using platforms like Looker Studio, Google Sheets, TapClicks, or similar tools that help internal teams and clients understand marketing performance.Data Transformation: Connect, clean, and organize marketing data from multiple platforms to create scalable reporting and decision-making tools.Cross-Functional CollaborationTechnical Partner: Serve as the primary technical resource for the Paid Media team while partnering closely with Analytics, Strategy, CRM, and Web teams.Client Technical Consulting: Partner directly with clients to understand business and technical requirements, explain complex implementation concepts, guide technical decision-making, and coordinate successful integrations across client and agency teams.Implementation Consulting: Translate campaign objectives and business requirements into scalable technical solutions and advise internal teams on implementation approaches and technical feasibility.Continuous Innovation: Stay current on emerging marketing technologies, server-side measurement, AI-assisted development, and new integration opportunities that improve agency capabilities.Who You AreMust-Have Technical Skills Even if your past work doesn't meet all of the preferred qualifications, we still encourage you to apply if you are enthusiastic about this opportunity! What Success Looks LikeWithin your first year, you’ll become the agency’s go-to technical resource for marketing technology solutions. You’ll have built reusable tools that save teams time, implemented reliable integrations across marketing platforms, solved complex tracking and measurement challenges, and improved how we collect, connect, and communicate marketing data for our clients.

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