The Marketing Director will lead the development and execution of a cohesive marketing strategy across multiple locations, brands, and sales departments. Stay Ahead of Industry Trends: Stay ahead of industry trends, competitor strategies, and consumer behavior shifts to keep marketing efforts effective.Align Marketing Efforts: Ensure marketing efforts align with dealership sales objectives and customer engagement goals.Liaise with External Partners: Act as the primary liaison between the dealership and external marketing partners.Attend Marketing Meetings: Attend and prepare for all marketing meetings, ensuring structured agendas and actionable insights.Lead Internal Marketing Team: Lead the internal marketing team, ensuring accountability for content execution and campaign performance.Collaborate with Store Managers: Collaborate with in-house marketing teams and store managers to support various marketing functions.Work with Executive Leadership: Work closely with store and executive leadership to ensure all marketing decisions align with overall business goals. • Align Advertising with Sales Initiatives: Ensure all advertising aligns with dealership sales initiatives and brand positioning. • Social Media Strategy & Management: • Develop Data-Driven Social Media Strategy: Develop and execute a data-driven social media strategy across platforms including Facebook, Instagram, TikTok, LinkedIn, and YouTube. • Collaboration Skills: Strong collaboration skills with ability to work with a multitude of teams including store leadership, advertising agencies, and external vendors.
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