Marketing & Website Manager

Scope/PurposeThe Marketing & Website Manager implements marketing initiatives and manages the website, e-campaigns and publications to ensure brand consistency across communications, and a positive user experience. This position oversees the full annual lifecycle of the Santa Fe Opera’s website, ensuring it is up to date at all times, functional, secure, engaging, and aligned with branding, strategy and standards. The scope of this role spans technical, creative, and strategic responsibilities, with a heavy emphasis on project management, culminating in positive cross-department collaborations.Exemplary Duties/ResponsibilitiesMarketingWork closely with the Director of Marketing and departments as necessary for the development of materials, initiatives and website content creation as they relate to the Opera's total brandStragetize with the Director to ensure all messaging is consistent across platformsAct as Managing Editor of all new printed materials, including but not limited to the season overview, season ticket brochure, the fall magazine, and the season program bookLead email campaigns for departments for various initiatives through the yearWork effectively with design agencies as warranted on select projects & perform limited graphic design tasks as neededUse CRM software (Tessitura): maintain ongoing expertise of Marketing's best practice, including in-depth targeted segmentation in data mining for digital and direct mail use as well as reporting analysis, attend Tessitura Task Force and Network related meetingsConsult with Director and Digital Marketing Agency on all digital marketing campaigns, including Google Grant, Google Ads, and Social Media Sponsored Posts/AdvertisingMonitor/Maintain departmental email accountsAttend external activities and assist and support the Director as requested during the seasonWebsiteAssist the Director with the implementation of content creation, strategy and/or changes to the websiteAssure the website and all digital communications adhere to the company’s consistent branding, voice and quality standardsMonitor and report on website and digital marketing effectiveness using available analytic toolsIdentify new content opportunitiesCoordinate website needs and updates with various departments throughout the yearCollaborate with the IT Department in troubleshooting various ticketing projects, online testing, and website development needs.Project manage ongoing tasks and tickets associated with Substrakt (designers of SFO’s digital platform)Implements the on-sale of each season as well as the archiving of past seasonsMaintains the TNEW interface of the websiteMaintains the JotForm account and all associated formsAssists with the artist and production website archivesMaintains the Student Discount ProgramProvides after-hours or weekend work as neededQualificationsEducation/Experience:Bachelor’s degree (preference will be given to those with studies in opera, performing arts, arts administration, or similar education and/or knowledge of opera)2-3 years’ experience with HTML and CRMs such as WordPress and/or Wagtail and marketing or related experienceKnowledge of Tessitura and TNEWCompetencies:Knowledge of the performing arts and current practices in the fieldAbility to manage multiple critical timelines, with deadline orientation effectivenessExcellent writing ability including skills in copy writing and editing, proofreading, content and adherence to company style.Knowledge of marketing strategiesKnowledge of writing/editing for the web experience and an understanding of user experience principles.Expertise with website functionalityAbility to troubleshoot issues across all media platforms including the websiteCompetency in Photoshop, InDesign, IllustratorKnowledge of basic principles of graphic designCritical thinking, strategic tacticianEnergetic and positive collaborative spirit and professional styleOutstanding ability to organize and prioritize work with detailed focusAbility to effectively develop and utilize complex data segmentationThis job specification should not be construed to imply that these requirements are the exclusive standards of the position. Incumbents will follow any other instructions, and perform any other related duties, as may be required by their supervisor.#J-18808-Ljbffr