Marketing/Business Development

The ideal candidate is equally comfortable creating social media content, coordinating marketing projects and company events, managing vendor relationships, and supporting ecommerce initiatives. Plan, create and schedule weekly content across Facebook, Instagram, LinkedIn, YouTube and TikTok Write monthly blog posts, social media captions, company newsletter and other marketing content Capture photo and video content featuring our products, services, customer projects, employees, events and behind-the-scenes moments Coordinate and produce a monthly customer feature showcasing visits to customer locations through photos, videos and social media content Edit and produce reels, short-form videos, product demonstrations and monthly unboxing videos Create graphics for social media, blogs, newsletters, and other digital marketing content using Canva, Adobe Creative Cloud or similar software Monitor social media engagement and online reviews Coordinate the marketing calendar by working with vendors and internal teams to ensure products, content, and promotions are ready to launch on schedule Coordinate vendor co-op marketing programs by developing and submitting marketing plans for approval, scheduling available funds, invoicing vendors, and following up on outstanding reimbursements Develop relationships with vendors to secure additional marketing opportunities, sponsorships, and funding beyond standard co-op programs Create campaign tracking links (UTMs) for all digital marketing efforts Manage and maintain Klaviyo customer lists, segments, automated flows, and SMS marketing initiatives Update and maintain email signature banners, invoice advertisements and other recurring marketing content Research new marketing opportunities, trends, and ideas to help grow brand awareness Assist with additional marketing projects and department initiatives as needed Coordinate customer events and vendor demonstrations Assist with planning company celebrations and employee events Organize employee recognition and anniversary announcements Coordinate community service projects and charity fundraising activities Plan internal contests and team-building activities Excellent written and verbal communication skills Strong organizational skills with the ability to manage multiple projects and deadlines Experience creating content for social media platforms including Facebook, Instagram, LinkedIn, TikTok and YouTube Comfortable appearing on camera for social media videos, promotional content and company marketing initiatives.