Marketing/Business Development

Marketing & Content Coordinator

Position Summary

Ford Hotel Supply is looking for an organized, creative self-starter who enjoys bringing ideas to life. The ideal candidate is equally comfortable creating social media content, coordinating marketing projects and company events, managing vendor relationships, and supporting ecommerce initiatives. They are detail-oriented, adaptable, collaborative, and excited to help strengthen the Ford Hotel Supply brand while delivering an exceptional experience for our customers, vendors, and employees.

Primary Responsibilities

Social Media & Content Creation

Plan, create and schedule weekly content across Facebook, Instagram, LinkedIn, YouTube and TikTok
Write monthly blog posts, social media captions, company newsletter and other marketing content
Capture photo and video content featuring our products, services, customer projects, employees, events and behind-the-scenes moments
Coordinate and produce a monthly customer feature showcasing visits to customer locations through photos, videos and social media content
Edit and produce reels, short-form videos, product demonstrations and monthly unboxing videos
Create graphics for social media, blogs, newsletters, and other digital marketing content using Canva, Adobe Creative Cloud or similar software
Monitor social media engagement and online reviews

Marketing & Vendor Coordination

Coordinate the marketing calendar by working with vendors and internal teams to ensure products, content, and promotions are ready to launch on schedule
Coordinate vendor co-op marketing programs by developing and submitting marketing plans for approval, scheduling available funds, invoicing vendors, and following up on outstanding reimbursements
Develop relationships with vendors to secure additional marketing opportunities, sponsorships, and funding beyond standard co-op programs
Create campaign tracking links (UTMs) for all digital marketing efforts
Manage and maintain Klaviyo customer lists, segments, automated flows, and SMS marketing initiatives
Update and maintain email signature banners, invoice advertisements and other recurring marketing content
Research new marketing opportunities, trends, and ideas to help grow brand awareness
Assist with additional marketing projects and department initiatives as needed

Ecommerce Support

Assist with new product creation by researching and verifying product information, specifications, dimensions, attributes and other product data
Optimize, resize and upload product images for the website
Upload product documents, spec sheets, and other digital assets
Provide support for ecommerce operations, including assisting with fraud reviews, order processing, and other ecommerce projects as needed

Events & Employee Engagement

Coordinate customer events and vendor demonstrations
Assist with planning company celebrations and employee events
Organize employee recognition and anniversary announcements
Coordinate community service projects and charity fundraising activities
Plan internal contests and team-building activities

Preferred Qualifications

2+ years of experience in marketing, social media, communications, or a related role; experience in the foodservice industry is a plus.
Excellent written and verbal communication skills
Strong organizational skills with the ability to manage multiple projects and deadlines
Experience creating content for social media platforms including Facebook, Instagram, LinkedIn, TikTok and YouTube
Comfortable appearing on camera for social media videos, promotional content and company marketing initiatives.
Basic photography and videography skills
Proficiency with Canva and Microsoft Office; experience with Adobe Creative Cloud is a plus
Detail-oriented with strong proofreading and quality control skills
Comfortable working independently while collaborating with multiple departments and vendor partners
Valid driver's license and reliable transportation required for local travel between our St. Louis area offices and warehouses, customer locations, company events and vendor activities.
Positive attitude, creativity, professionalism and a willingness to learn

Benefits Included

Comprehensive health, dental, vision, and life insurance
401(k) with company match
Flexible Spending Account (FSA) and Health Savings Account (HSA) options
Deductible reimbursement program
Paid vacation, personal time, and company holidays