Nov. 16, 2025

Marketing/Referrall Specialist

BrightCare HomeCare Lafayette, Louisiana

Position Summary: Responsibilities Summary: Create Referral Opportunities • Visit Hospitals/CCRCs/SNF/AL/IL/etc and establish effective rapport with physicians, social workers, discharge planners, therapists, and other referral sources • Participate in external marketing, including building relationships with referral sources, hosting and supporting marketing functions sponsored by “power partners” to engage in community networking and inter-personal connections • Integrate efforts with community marketing team to ensure efforts are coordinated and in line with the team's goals • Seek new markets (LTC Insurance, Estate Attorneys, etc) in the community to promote education and depth of influence Educate and Inform • Develop and deliver educational in-services to referral sources • Attend weekly case conferences and provide feedback/reports on client's progress • Acts as liaison to referral partners to report client's progress toward goals, response to assistance, or updated treatment plans • Serves as a resource to hospital planners to ensure smooth transition from hospital to home Consultations/Assessments may occur after regular business and on weekends • Build initial rapport and become a trusted advisor to families • Ensure new client paperwork is submitted to in-house team within 24 hours of admission • Clearly communicate all roles involved in the outcomes of the client • Maintain transparency with pricing and cost of services prior to start of services • Communication is KEY!

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