They will be responsible for executing on the budget and forecast of advertising dollars. They will be responsible for weekly performance reporting to Brand Managers and other key stakeholders. Build and continue to adjust customer avatars for advertising targeting cross-functionally with the help of Brand Managers.Define and track advertising relevancy metrics to assess performance and identify areas for optimization.Maintain strong optimization routine and structure utilizing Scale Insights and other relevant tools to hit weekly and monthly TACOS, ACOS, and PPC revenue targets.Manage global advertising budget, ensuring efficient allocation to maximize ROI while maintaining budget discipline.Ensure that the revenue and acquisition targets are met by brand.Run historical reports and create analysis for Amazon, Walmart, and TikTok Shop sales and advertising spend.Perform other duties as assigned. Experience with planning, budgeting, and executing advertising strategy for product launches. Strong understanding of Marketplace Advertising platforms including Amazon, Walmart, and TikTok Shop.Experience with Amazon DSP and OTT is preferred.Advanced Excel Skills – create formulas, pivot tables, charts, and graphs.Advanced PPC/Advertising Software: Be able to maneuver and manipulate campaigns and get granular to the keyword level of bid adjustments and reporting.Familiarity with Scale Insights or similar is preferred.Advanced Critical Thinking: Be able to make decisions and adjustments with minimal direction.Strong Analytical Skills with the ability to interpret data and make data-driven decisions.
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