Maserati CRM & Digital Marketing Manager

**About Maserati**

Alfieri, Ettore, Ernesto, and Bindo Maserati-four brothers driven by an unrelenting passion for performance-founded a brand that has shaped over a century of automotive excellence. Today, Maserati represents a unique blend of Italian heritage, luxury, and innovation across more than 70 markets worldwide. 

**Role Overview**

The CRM & Digital Marketing Lead is responsible for the execution and continuous improvement of CRM and regional digital web operation activities across the Americas region, ensuring a strong connection between lead generation, loyalty, NA site experience, and customer conversion. 

This is a hands-on role at the core of the customer funnel. The position owns the day-to-day management of leads, campaigns, and CRM processes, working closely with Sales, and HQ to ensure consistent execution and measurable results. 

The role requires a profile that is hands on in both analytical and operational capacities, capable of identifying gaps and directly driving improvements independent of a team structure as needed. 

**Key Responsibilities**

**CRM Execution & Lead Management**

* Manage the end-to-end lead flow, from capture to dealer assignment, follow-up, and closure
* Ownership of the customer journey – acquisition through retention and re-activation

+ Build scalable, automated customer journeys
+ Map touchpoints across onboarding, purchase, loyalty and win-back efforts
+ Create and manage campaign calendars, write briefs and coordinate timing of deployments between both local and global teams

* Monitor lead quality, response times, and conversion rates, identifying gaps and driving corrective actions
* Ensure consistent CRM usage and discipline across the dealer network
* Actively follow up with dealers to improve lead handling and customer engagement

**Digital & Funnel Optimization**

* Manage and optimize digital lead generation channels (website, paid media, landing pages)
* Track and improve funnel performance (conversion rates, cost per lead, lead quality)
* Work with HQ to ensure proper implementation and usage of digital platforms and tools
* Coordinate localization of NA website efforts with global team ensuring needs of the region are comprehended
* Manage local messaging and implementation for NA sites
* Facilitate NA website refresh efforts, ensuring current offers, optimized UX, and aligned storytelling

**Performance Tracking & Insights**

* Track KPIs across the full funnel (lead volume, response time, conversion, retention)
* Produce clear and actionable reporting for Marketing and Sales stakeholders
* Translate data into practical actions and improvements, not just analysis

**Qualifications**

**Basic Qualifications**

* Bachelor’s degree in Marketing, Business, or related field
* Minimum 5 years of experience in CRM, digital marketing, and hands-on experience with CRM tools (Salesforce) and ESPs (Eloqua)
* Provide sample portfolio of work that demonstrates past CRM strategy and execution
* Strong analytical skills with the ability to translate data into actions

**Preferred Qualifications**

* Ability to create, edit, modify HTML/CSS, and eye for design
* Experience working with dealer networks or multi-location retail environments is a strong plus