Massachusetts Clean Energy Center is hiring: Marketing Director in Boston

Massachusetts Clean Energy Center is hiring: Marketing Director in Boston The Massachusetts Clean Energy Center (MassCEC) is seeking a Marketing Director ("Director") to promote Massachusetts as a global leader in climate innovation. • Oversee and execute marketing programs across multiple channels including paid and owned media; • Develop marketing collateral for public events and identify strategic trade shows, events, and conferences to increase program participation and brand awareness; • Provide strategic oversight of marketing outreach at MassCEC events; • Work closely with the VP of Marketing and Communications and other team members to enhance MassCEC's brand presence, raise the profile of Massachusetts' climatetech sector, and contribute to achieving the state's climate goals; • Help partner organizations (municipal, federal, state government, and industry groups) plan, promote, and execute events that align with MassCEC's core missions; • Proactively seek out advantageous promotional partnerships with industry, government, and community organizations; • Lead the corporate marketing team including providing supervision, guidance, and feedback to marketing staff; • Manage MassCEC's marketing vendors including overseeing performance on contracts; • Monitor marketing program results using analytics and assess market penetration to make data-driven recommendations to reach new audiences; • Provide regular reporting on marketing data and analysis to the VP of Marketing and Communications; • Evaluate and recommend marketing activities and related software to optimize team efficiency; • Develop and manage the annual marketing budget efficiently and ensure marketing investments yield the best possible return on investment; • Maximize existing and identify new marketing channels including printed collateral, social media, direct marketing, outreach, search engine optimization, blogs, webinars, online and broadcast advertising, video, roadshows, and interactive/online marketing to effectively reach defined audiences; • Ensure marketing work product meets the highest professional standards; • Draft compelling marketing copy; and • Perform other responsibilities as assigned. Experience: • A minimum of 8+ years of experience developing and implementing strategic marketing plans; • Experience developing and rolling out a rebrand and website overhaul; • Demonstrated project management of large and multifaceted projects with the proven ability to present to small groups and larger audiences; • Experience managing a team; • Demonstrated growth in marketing positions of increasing responsibility; • Experience with simplifying and clearly communicating technical and complex information for marketing purposes; • Familiarity with the climatetech industry a plus; • Experience working for and with government entities, including state agencies, a plus; • Experience overseeing the design of print and digital marketing materials; • Experience managing marketing vendors; • Excellent writing and editing skills, ability to edit and deliver compelling website, ad and other marketing content; and • Experience working closely with web development and design teams to improve campaigns, suggest user experience edits, and drive program success. The Massachusetts Clean Energy Center (MassCEC), as a quasi-public entity, plays a critical role in fostering the success of our state's clean energy sector; MassCEC's mission is to accelerate the clean energy and climate solution innovation that is critical to meeting the Commonwealth's climate goals, advancing Massachusetts' position as an international climate leader while growing the state's clean energy economy.