Media & Advertising Director; Hybrid

Position: Media & Advertising Director (Hybrid) OverviewAs a client‑side brand leader reporting to the VP of Marketing, you will drive business growth by shaping and leading a high‑impact brand, advertising, and media strategy. You will bring strong P&L acumen and general management capability to prioritize investments, set performance expectations, and deliver measurable results. This role operates as an enterprise‑level orchestrator, accountable for aligning cross‑functional stakeholders and external partners to deliver cohesive, business‑driven outcomes.CompensationPosition Compensation Range: $ – $ (Salary). Compensation may vary based on the job level and your geographic work location. Relocation support is offered for eligible candidates.Primary AccountabilitiesDrive brand awareness through ownership of brand strategy and consideration, including strategic planning and execution of integrated brand campaigns, monitoring brand health, and identifying opportunities for growth.Lead and develop the Advertising and Media team, setting clear objectives, managing performance, and fostering a collaborative and innovative environment.Build and maintain strong, long‑term relationships with agency partners (creative and media), providing strategic direction, leading the briefing process, and ensuring the effective execution of all initiatives.Lead cross‑functional collaboration in a matrixed environment to align teams, ensure brand consistency across all customer touchpoints, and keep brand strategy at the core of decisions and execution across channels.Oversee the creation and delivery of high‑quality, on‑brand creative assets, providing strategic feedback to ensure excellence and innovation in all creative brand output.Develop and present key strategies, comprehensive advertising/media plans, and performance updates to senior leadership, and execute those plans to drive measurable business impact across a variety of channels.Be accountable for advertising and media budgets, timelines, and agency performance to maximize ROI, partnering with the dedicated team on day‑to‑day budget management.Use post‑campaign analysis and relentless testing to refine plans and exceed targets.Foster a collaborative, performance‑driven work environment based on trust, transparency, and inclusion as well as lead with influence and expertise by contributing to the division leadership team.Specialized Knowledge & Skills RequirementsDemonstrated effective leadership skills with experience mentoring and developing a team.Demonstrated experience providing ROI‑driven business solutions through the development and execution of brand strategies, including management of large‑scale multi‑touchpoint campaigns from concept to completion.Demonstrated experience in brand marketing, marketing, advertising, with strong understanding of marketing concepts, strategies, practices and tools.Demonstrated ability to be a strategic and collaborative leader.Demonstrated ability to lead through ambiguity.Demonstrated experience in leading large, cross‑functional, complex projects.Solid knowledge and understanding of both offline and digital media platforms.Solid knowledge and understanding of the business issues of the insurance industry and of the organization.Travel RequirementsUp to 25%.Physical Requirements Work that primarily involves sitting/standing.Additional ResponsibilitiesProven experience managing agency partners and overseeing the creative development process.Demonstrated experience, consulting, influencing, and negotiating to guide strategic business decisions across all levels of management.Ability to think creatively and innovatively, with strong analytical skills to forecast and identify trends and challenges.Excellent written and verbal communication skills, with the…

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