Media Advertising Executive

• *Role Overview:** We are seeking a seasoned Digital Ad Buyer to join our team. In this role, you will be responsible for creating and executing comprehensive digital advertising plans that meet client objectives and drive business results. Your tasks will include conducting market research and analyzing demographics, media usage, psychographics, and buying patterns to define the target audience and campaign requirements, developing and implementing digital advertising strategies and campaigns to drive brand awareness, engagement, and conversions, sourcing and presenting audience data and advertising proposals to clients for feedback, and negotiating with advertising sales agents to ensure the most cost-effective deal structures. • *Key Accountabilities:** • Conduct market research and analyze demographics, media usage, psychographics, and buying patterns to define the target audience and campaign requirements • Develop and implement digital advertising strategies and campaigns to drive brand awareness, engagement, and conversions • Souce and present audience data and advertising proposals to clients for feedback • Negotiate with advertising sales agents to ensure the most cost-effective deal structures • Manage budgets and monitor campaign costs and ROI metrics • Track and present campaign data such as views, click-through rates, engagements, and customer conversion rates • *Requirements:** • Bachelor's degree or equivalent experience in advertising, marketing, communications, or similar field • Proven experience as an Ad Buyer, Media Buyer, or similar role • Advanced proficiency with Microsoft Office and Google Workspace • Excellent presentation, communication, and problem-solving skills