Job Responsibilities • Manage advertising strategies aligned with marketing objectives and target audience • Identify key advertising channels and platforms to reach target demographics effectively • Negotiate ad placements, rates, and contracts with media vendors and partners • Collaborate with creative teams to develop ad concepts, messaging, and visuals • Run advertising campaigns across multiple channels, including digital, social media, print, and out-of-home (OOH) • Monitor campaign performance and KPIs, making adjustments to optimize results • Provide regular updates and reports to stakeholders on advertising performance • Stay updated on industry trends, emerging platforms, and best practices in advertising Key Performance Indicators (KPIs) • Development and execution of comprehensive advertising strategies • Targeted advertising campaigns with measurable results • Regular reporting and analysis of advertising performance • Collaboration with creative teams to develop effective ad creatives • Market trend analysis and competitor activity monitoring
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