Media Advisor / Advertising Sales

Media Advisor / Media Sales Consultant

Multiple full-time openings | Charleston, SC

Local businesses invest in advertising because they want more lead: more calls, website visits, foot traffic, searches, and new customers. Charleston Media Solutions helps businesses plan advertising around those goals.

This is a consultative sales role focused on helping local businesses grow through integrated advertising strategy. It isn’t a radio spot-pushing job. You’ll learn what a business wants to accomplish, identify where it has room to grow, and recommend a plan that connects the right message and media to a clear business goal.

These positions will have an added focus on developing advertiser relationships with businesses that want to reach listeners of Star 99.7, 99.3 The Box, and Heaven 1390. The seller in this role will help connect those businesses with listeners through radio and digital campaigns. Experience building local business relationships, community-based sales, event sponsorships, multicultural marketing, or media sales may be especially useful.

What you’ll do

You’ll meet with business owners and decision-makers to understand their goals, how they attract customers today, and where customers may be getting stuck before they call, visit, search, or choose the business.

You’ll help build advertising plans using tools such as:

Search marketingTargeted displayPaid socialRadio and streaming audioDigital videoAudience targeting and retargeting

The tools matter, but your job is to connect the plan to what the business wants people to do. You’ll present recommendations, explain why they fit to get the business more customers, and work with CMS’s digital and creative teams to get campaigns launched and keep clients informed about results.

What you’ll ownRevenue and pipeline

Build and maintain an active prospect pipelineSet weekly revenue goals and consistently prospect for new accountsOpen new business and grow existing client accountsManage deal flow and forecast accuratelyPresent proposals confidently and ask for the businessClient strategy

Ask questions and understand the business’s goals before making a recommendationIdentify competitive gaps and opportunities for growthBuild integrated advertising proposals focused on business outcomesConnect each recommendation to a clear customer action, such as a call, visit, search, or form submissionReview campaign activity with clients and identify opportunities to improve resultsMarket presence

Build relationships with business owners and decision-makers across CharlestonBecome a trusted local resource for advertising and marketing questionsRepresent CMS professionally at meetings, events, and in the communityStay informed about local business needs, advertising options, and consumer behaviorTeamwork and execution

Work with CMS digital and creative teams to launch campaigns accurately and on timeCommunicate campaign activity and results clearly to clientsHelp identify useful changes, additions, or next steps for client campaignsYou’ll combine proactive prospecting with inbound opportunities generated by CMS stations, events, and digital platforms.

The type of professional who thrives here

Has a strong sales track recordIs comfortable prospecting, opening new accounts, and asking for the businessBuilds trust and follows throughIs organized and disciplined with pipeline managementCan present recommendations clearly to business owners and decision-makersIs competitive, self-motivated, accountable, and open to coachingUnderstands that advertising recommendations should serve a business goalCan build relationships across Charleston’s business and community networksExperience in media sales, digital advertising, local business development, community-based sales, event sponsorships, or multicultural marketing can be helpful. Applicants from different sales backgrounds are encouraged to apply if they can demonstrate strong prospecting, relationship-building, and presentation skills.

Compensation and benefits

This is a performance-based role with significant earning potential. Typical first-year earnings typically exceed $70,000, including base pay and commission. Experienced sellers may earn more.

Benefits include:

Medical insuranceDental insurancePaid vacationOngoing trainingCareer growth opportunities401(k)Work location

This is a full-time, in-person position based in Charleston, South Carolina.