Media Analyst Job at Designsensory, Inc. in Knoxville

For over 20 years, we’ve brought fresh thinking and the kind of no-BS collaboration that makes a big difference. No ego, no fluff—just a shared drive to win together. Every piece we create, and every strategy we deliver, is built with a purpose: to ensure our clients are seen, heard and loved. As part of the Media team, you’ll also act as a responsible steward of clients’ media budgets, aiming to maximize their return and overall value.Ultimately, you will drive media efforts to achieve Designsensory’s business objectives and elevate client success.ResponsibilitiesPlanning and executing paid media plans and buys for various clients, covering both digital media (paid social, paid search, programmatic display, native and video ads, and DOOH) and traditional media (television, radio, print, and out-of-home).Monitoring and analyzing campaign performance continuously and providing regular reports with key insights and recommendations for optimization and improvement.Conducting keyword research to support ad and marketing copy.Collaborating with the creative, interactive, research and client services teams to develop effective paid media campaigns and tactics.Implementing conversion tracking for paid media campaigns.Staying up-to-date on industry standards and best practices related to platforms and aligning these with the organization.Recommending media plans based on industry insights.QualificationsThis role requires strong analytical, research and communication skills, as well as experience with digital advertising platforms and reporting on both digital and traditional media campaigns. Proficiency with Meta and Google (Ads, Analytics, Search Console, Tag Manager) is essential.Experience with and strong understanding of both digital and traditional advertising channels.Proven ability to manage budgets and monitor media spend effectively.Strong proficiency in handling numbers and quantitative data.Skilled in conducting secondary research to identify trends and tactics and analyzing data to inform decisions.Eager to learn and explore new concepts within the industry and understand audiences and media performance at a deeper level.Exceptional organizational skills with an eye for detail.Ability to work collaboratively and contribute positively toward client, departmental and agency goals.Excellent communication skills, both verbal and written, with the ability to engage with clients and team members effectively.Strong time management skills to prioritize and handle multiple tasks efficiently.Bachelor’s degree in a relevant field or equivalent work experience.