Media and Campaign Manager

The Media & Campaign Manager must be experienced at understanding market-level dynamics, remain in tune with audience changes and competitive dynamics, and rigorously monitor and optimize performance to drive significant business outcomes — all within a multi-unit, franchise-based retail service business. Analyze market-level dynamics — competitive intensity, share of voice, local demand patterns, and franchisee-level performance — to determine where and how the brand needs to compete more aggressively.Translate market-level insight into differentiated media and campaign plans that ensure Jiffy Lube is properly positioned to win in priority and underperforming markets alike.Serve as a trusted advisor to field marketing and franchisees on best practices for local marketing plans. Establish clear KPIs and measurement frameworks for media and campaign performance, tied to traffic and business growth outcomes.Continuously monitor performance across channels and markets; translate data into actionable optimization recommendations in-flight and for future planning.Deliver regular performance reporting and insight to marketing, brand, and franchise leadership.Lead a continual testing roadmap to ensure media mix is continually optimized. Contribute to annual and long-range marketing planning, aligning media and campaign strategy with system-wide brand and growth objectives.Act as a clear, credible point of contact for franchisees and regional leadership on media and advertisement marketing strategy and investment rationale. Bachelor's degree in Marketing, Business, Communications, or a related field; MBA strongly preferred.10+ years of progressive marketing experience, including significant experience operating at the Brand Director / Senior Director level or equivalent scope and strategic ownership.Proven track record of driving brand and traffic growth through media and campaign strategy within franchise organizations and experience driving growth with retail, multi-unit, or quick service retail organizations.Deep, hands-on expertise in media planning and buying across traditional and digital channels (paid search, linear/streaming TV, radio, out-of-home, digital, social media, OOH, and local media).Experience identifying emerging media and advertising trends to drive innovative thinking in the media mix.Strong command of market-level dynamics and localized marketing strategy within a multi-unit or franchise system.Demonstrated experience developing brand campaign strategy end-to-end — from consumer insight through creative brief and go-to-market execution.Strong analytical capability, with experience building and using performance dashboards and measurement frameworks to monitor and optimize campaigns.Excellent project management skills, with the ability to manage multiple complex, concurrent campaigns and cross-functional stakeholders.High capacity and the ability to operate autonomously and decisively in a fast-paced, high-growth environment.Strong executive presence and communication skills, with the ability to influence senior leadership, engage franchisees, and lead strong performance through agency partners.Experience managing media agency relationships and marketing budgets of significant scale.