Media and Marketing Coordinator

Summary The Media and Marketing Coordinator winsomely and effectively engages the community around North Star’s mission and vision through creatively designed digital and written communication, engaging events, and effective online platforms. Collaborates with Development Director to develop and reach goals for fundraising, audience growth and engagement; and tracks progress towards goals (donor conversion rate, .5-1.5% annually) Provides monthly, quarterly and annual communication reports, outlining campaign performance and identifying opportunities for growth Stays informed of trends and insights, optimizes content based on insights Tracks performance metrics, analyzes engagement data and provides insights to improve content strategy and demonstrate ROI Monitors and responds to comments, messages and inquiries promptly, fostering positive engagement and donor relationships Provides graphic and video design for printed pieces, merchandise, and short-form posts for social media Manages publication of donor communications as delegated by the Development Director (email list growth, 2-4% monthly, 20-30% annually; 1-2 campaigns/month with 10-25% spikes during campaigns) Brainstorms new and creative strategies for growth in audience reach (2-5% monthly, 20-30% annually) Creates website landing pages and optimizes user experience online (5-10% monthly increase in website traffic) Collaborates with agencies and partners to produce engaging content consistent with NSI’s brand guide (engagement rate, 2-4% monthly; engagement growth, +5-10% monthly) Updates and maintains outreach and marketing materials and collateral for consistent and positive messaging and branding; plans and executes video and photo shoots Assists with event planning/execution, as delegated by the DevMark (Development & Marketing) team Additional responsibilities as determined by program needs and/or assigned by the Chief Executive Officer Associate’s degree in communications, marketing, or a related discipline, or relevant experience Experience managing digital content for a brand or organization Experience segmenting communication and tracking SEO and ROI Excellent oral and written communication skills Proficiency in Microsoft Office and database systems Experience designing branded designs and videos Must be over 21 years of age In the performance of the duties of this job the employee is required to drive a motor vehicle, communicate using telephone and e‑mail. This job description is not projected to be a comprehensive list of all responsibilities, skills, or working conditions related to the job.