Media and Marketing Manager

Position Information

Position Title
Media and Marketing Manager
Position Type
Regular
Job Number
SA96124
Full or Part Time
full-time 40 hours weekly
Fair Labor Standard Act Classification
Exempt
Anticipated Pay Range
$73,000-$80,000
Pay Range Information

Chapman University is required to provide a reasonable estimate of the compensation range for this position. This range takes into account a variety of factors that are considered in making compensation decisions, including experience, skills, knowledge, abilities, education, licensure and certifications, and other business and organizational needs. Salary offers are determined based on the final candidate’s qualifications and experience, as well as internal equity and other internal factors. The anticipated pay range is not a promise of a particular wage.

Position Summary Information

Job Description Summary

The Media and Marketing Manager works closely with key stakeholders to develop and implement a comprehensive marketing strategy to elevate the Fowler School of Law’s public profile and to promote the school’s JD program, faculty accomplishments, and other programs and events to external audiences, with a focus on digital strategies. This position strategically develops targeted communications for external constituencies, including prospective students, alumni, local and regional legal communities, the legal academy, and potential and established donors.

Responsibilities

**Content Strategy and Social Media Management**

* Develop, implement, and maintain a comprehensive digital content strategy, production calendar, and posting cadence that engages internal audiences (students, staff, faculty, and the broader university) and external audiences (prospective students, alumni, the Southern California legal community, and the national legal profession).
* Own day-to-day management of all Fowler School of Law (FSOL) social media channels: content planning, production, scheduling, publishing, community management, daily monitoring of discussions and comments, and escalation of issues requiring leadership attention.
* Conceptualize, produce, and format original content — writing, graphic design, photography, video, and motion graphics — optimized for the conventions and audience expectations of each individual platform.
* Serve as the brand steward for FSOL, maintaining voice, visual identity, and message integrity across every digital, print, and in-person touchpoint, in accordance with Chapman University brand guidelines.
* Advise on media developments, channel selection, and the appropriate use of media for their specific purposes.

**Web, Media, and Marketing**

* Manage day-to-day maintenance, updates, and publishing for the FSOL section of the public-facing university website, the FSOL blog, and the school’s internal document and announcement site.
* Plan, create, edit, and maintain all associated digital assets, applying web and graphic design, photography and photo editing, copywriting, and copy editing skills.
* Own the content lifecycle for FSOL web properties: conduct regular content audits, retire or consolidate outdated pages, and maintain accuracy of faculty profiles, program pages, admissions information, and outcomes data.
* Ensure all digital content meets accessibility standards (WCAG 2.1 AA or current university standard), including alt text, caption, and transcript provision for video and audio, color contrast, heading structure, and accessible document formats.
* Maintain a digital asset management system and organized archive of photography, video, logos, templates and approved copy, with clear rights, consent and usage documentation.
* Design, build, test, deploy, and report on mass email campaigns, including newsletters, event promotion, announcements, alumni communications, and recruitment support messaging.

**Print Media and Publications**

* Produce all print collateral supporting the school’s event calendar, including programs, posters, invitations, signage, and poster-sized infographics.
* Provide editorial management, graphic design, photography and photo editing, layout and production management for the school’s print publications, including story development, assignment, editing, fact-checking, design, proofing, print vendor coordination, and distribution.
* Create, update, and manage additional print materials, including the FSOL Viewbook, flyers, advertisements, mass-mailing pieces, and announcements, coordinating among stakeholders to meet purpose, deadline, and budgetary specifications.
* Manage relationships with print vendors and mail houses: obtain quotes, negotiate specifications, oversee press checks and quality control, track costs against budget, and manage inventory to reduce waste and reprint cycles.

**Photography and Videography**

* Manage photography of law school events, including commencement, symposia, competitions, speaker series, admitted-student programs, and community events; edit and repurpose images for social, web, print, and media relations use.
* Plan, shoot, and edit video content ranging from short-form social video to faculty interviews, program overviews, and event highlight pieces; manage captioning, audio quality, and accessibility deliverables.
* Direct and quality-control external photographers, videographers, designers, and student assistants when capacity or production scale requires supplemental support.

**Analytics and Reporting**

* Establish digital marketing goals, targets, and benchmarks aligned to FSOL’s strategic marketing priorities, and monitor performance.
* Produce monthly performance and engagement reports for school leadership covering web, social, email, paid media, and print-linked activity, with interpretation, insight, and specific recommendations to inform future strategy and content production.
* Performs additional duties and responsibilities as assigned to support departmental and organizational needs.

Required Qualifications

* Minimum of three (3) years of experience in a marketing role for a business, non-profit, or similar professional organization.
* Ability and willingness to work evenings and weekends as necessary to meet business and organizational needs.
* Demonstrated ability to develop and execute an integrated marketing communications strategy across digital and print channels for a complex organization with multiple stakeholder groups.
* Strong writing, editing, and storytelling skills, with the judgment to adapt voice and depth for audiences ranging from prospective applicants to practicing attorneys, judges, and journalists.
* Proficiency in graphic design and layout (Adobe Creative Suite or equivalent), photography and photo editing, and video production and editing.
* Working knowledge of web content management systems, HTML/CSS fundamentals, search optimization practice, structured data, and web accessibility standards.
* Proficiency with email marketing platforms (Mailchimp or equivalent), audience segmentation, and marketing automation concepts.
* Fluency with analytics and reporting tools, and the ability to translate data into clear narrative recommendations for non-technical leadership.
* Ability to maintain confidentiality and exercise professionalism, discretion, diplomacy, and ethical judgment in all aspects of work.
* Excellent interpersonal and relationship-building skills, with the ability to work effectively with faculty, students, administrators, staff, vendors, and external stakeholders.
* Strong project management skills, with the ability to manage concurrent deadlines, production cycles, and event calendars with limited supervision.

Desired Qualifications

* Bachelor’s degree in English, communications, marketing, business, public relations, or related field.
* Familiarity with legal education, the legal profession, or professional-school marketing

Special Instructions to Applicants

At Chapman University, we believe collaboration thrives through in-person engagement. This position is fully on campus, and employees work alongside colleagues, faculty, students, and staff each day to support our vibrant university community.

Chapman University is an equal opportunity employer that provides equal employment opportunities to all individuals, regardless of their protected characteristics.  All qualified applicants and employees are encouraged to apply and will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, gender expression, national origin, ancestry, citizenship status, physical disability, mental disability, medical condition, military and veteran status, marital status, pregnancy, genetic information or any other characteristic protected by state or federal law.

Applicants for Staff and Administrator positions must be currently authorized to work in the United States on a full-time basis.

The offer of employment is contingent upon satisfactory completion and outcomes of a criminal background screening and returning to the Office of Human Resources a signed original acceptance of the Chapman University Agreement to Arbitrate.

Minimum Number of References
3
Maximum Number of References
5