Media and Marketing Specialist

Media and Marketing Specialist

Salary

$40,583.00 - $66,302.00 Annually

Location

Lawson - Birmingham, AL

Job Type

Full-Time

Job Number

07979

College/Division

LAWSON-601090-Public Relations/Development

Opening Date

06/12/2026

Closing Date

6/21/2026 11:59 PM Central

Campus Location

Lawson State Community College

DescriptionBenefitsQuestionsPosition Summary

The Media and Marketing Specialist focuses on social media and content coordination, multimedia production, storytelling, and media relations - all in service of the colleges brand and strategic goals. As a member of the public relations and community affairs team, the positions helps design and produce creative initiatives, including website content, internal and external publications, and digital marketing and multimedia projects. This member will also develop and monitor the college's official social media channels, and identify and produce news stories to engage journalists and other audiences. In addition, the Media and Marketing Specialist provides general photography and videography services and partners with freelancers and vendors for special projects.

Salary Schedule: Appropriate placement on Salary Schedule C3 04 ($40,583 - $66,302) based on experience.

Essential Duties and Responsibilities

Develop and execute social media content strategy across platforms (Facebook, Instagram, LinkedIn, Twitter, and YouTube)

Assist in the development and writing of news stories and publications.

Produce photography and short-form video content for campus events and storytelling.

Coordinate with external vendors and freelancers for larger multimedia projects and paid advertising.

Identify, develop, and execute institutional storytelling aligned with the college's strategic goals.

Manage media relations: pitch stories, follow up with news media, respond to inquiries.

Assist with promotional item ordering, inventory and track distribution

Assist in website revision requests and content updates for the web.

Assist with the college's IPOP and Ambassador Scholarship programs, as needed.

Work a flexible schedule including limited evenings and weekends.

Travel as needed to appropriate community and/or college events.

Assume other professional duties and responsibilities as assigned.

Qualifications

Associate's degree or equivalent from a regionally accredited institution

Excellent social media platform knowledge and experience

Exceptional computer skills and proficiency with Microsoft 365, Adobe Creative Suite, and Canva.

Able to operate DSLR camera for photography and videography

Excellent oral, auditory and written communication skills

Preferred Qualifications:

Bachelor's degree in Public Relations, Marketing or a business-related field

Familiarity with website content management systems

Portfolio or work samples demonstrating writing, design, and multimedia capabilities

Experience with media relations or journalism

Experience with short-form video editing

REQUIRED LICENSE, CERTIFICATIONS, OR SPECIAL CREDENTIALS:

None

OTHER QUALIFICATIONS AND JOB REQUIREMENTS:

None

Application Procedures/Additional Information

Applicants may apply at www.lawsonstate.edu. For questions please contact the Office of Human Resources at 205-929-6308 . All application materials will become the property of the college. It is the sole responsibility of the applicant to ensure his or her application packet is completed. Only applications received during the period of this announcement will be considered. No previous application files will be transferred for consideration for this position.

A complete application packet consists of:

A cover letterAn Online applicationA current resumeA copy of relevant post-secondary transcripts identifying the applicant, institution, and date of degree conferred.If employed, all official transcripts must be received in the Office of Human Resources prior to the employment start date.

Applicants who fail to submit a complete application packet will not be considered. Before an offer is made, the top applicants must provide the following: Employment verification letter(s) from a current or previous employer detailing all relevant experience. Employment verification letters must include employment dates and job title and be on official letterhead with an authorized personnel signature. Work experience verification from a current employer may be delayed until an official offer of employment has been made. Applicants must submit a written request to delay submission or work experience verification from a current employer. More than one position in the same job classification may be filled from the applicants for this position should another vacancy occur during the search process.

EEOC, E-VERIFY, AND BACKGROUND CHECK STATEMENTS:

Lawson State Community College is an Equal Opportunity Employer. It is the policy of the Alabama Community College System, including all postsecondary community and technical colleges under the control of the Alabama Community College System Board of Trustees, that no employee or applicant for employment or promotion, on the basis of any impermissible criterion or characteristic including, without limitation, race, color, national origin, religion, marital status, disability, sex, age, or any other protected class as defined by federal and state law, shall be excluded from participation in, be denied the benefits of, or be subjected to discrimination under any program, activity, or employment.

Lawson State Community College will make reasonable accommodations for qualified disabled applicants upon request.

In accordance with Alabama Community College System Policy and Guidelines, the applicant chosen for employment will be required to sign a consent form for a criminal background check. Employment will be contingent upon the receipt of a clearance notification from the criminal background check. Lawson State Community College is an active participant in the Employment Eligibility Verification Program (E-verify). E-verify electronically confirms an employees eligibility to work in the United States as required by the Department of Homeland Security.

ADDITIONAL INFORMATION:

Applicants must meet the minimum qualifications as indicated on this vacancy notice and must submit a completed application packet in order to be considered for this position. Complete application files must be received no later than the application deadline. Applicants who fail to submit all required information will be disqualified. Only applications received during the period of this announcement will be considered. Applicants must adhere to the Colleges prescribed interview schedule and must travel at their own expense. The College reserves the right to withdraw this job announcement at any time prior to awarding.

Sick Leave

All regular full-time non-instructional staff earns one day of sick leave which is the equivalent of 8 hours of sick leave per month. Unused sick leave is rolled over to the following year. Upon retirement, employees are allowed to convert unused sick time into service time for the purpose of retirement. Further retirement benefits may be found on this page under Alabama Teachers Retirement.

8 hours per month

(may accumulate an unlimited number)

Annual Leave

All regular full-time non-instructional staff earn annual leave per month. A complete description of leave benefits can be found with the Human Resources office.

0-4 years 8 hours per month

5-9 years 10 hours per month

10-14 years 12 hours per month

15-19 years 14 hours per month

20+ 16 hours per month

(may accumulate up to 480 hours)

Personal Leave

All regular full-time non-instructional staff earns up to two (2) regularly scheduled workdays of personal leave per leave year.

Unused Personal Leave converts to sick leave if not used.

(converts to sick leave at the end of August each year if not used)

Professional Leave

Up to 10 days a year of professional development leave with pay may be granted by the President.

Holidays

New Years Day

Martin Luther King/Robert E. Lee Birthday

National Memorial Day

Juneteenth

Independence Day

Labor Day

Veterans Day

Thanksgiving Day

Day after Thanksgiving Day

Christmas Eve

Christmas Day

16 (5 locally assigned)

Contracted Work Days

260

Retirement

The TRS was established in 1939 to provide benefits to qualified persons employed by state-supported educational institutions. Responsibility for the management and administration of the TRS is vested in its Board of Control. The Boards of Control elect the Secretary-Treasurer who serves as the Chief Executive Officer of the RSA and is responsible for the day-to-day management of the RSA. The TRS is a defined benefit plan qualified under Section 401(a) of the Internal Revenue Code. For more information visit The Retirement Systems of Alabama. All regular full-time and part-time employees (non-temporary and non- student) who work at least 20 hours per week are required to participate in The Teachers Retirement System of Alabama.

Tier I - Pays 7.50% monthly. State matches 14.57% (effective 10/01/25)

Tier II - Pays 6.20% monthly. State matches 13.61% (effective 10/01/25)

Law Enforcement Officers:

Tier I-Pays 8.50% monthly. State matches 14.57% (effective 10/01/25)

Tier II- Pays 7.20% monthly. State matches 13.61% (effective 10/01/25)

Health Insurance

PEEHIP, established in 1983, provides health insurance benefits for active and retired education employees and is governed by the PEEHIP Board of Control. The Boards of Control elect the Secretary-Treasurer who serves as the Chief Executive Officer of the RSA and is responsible for the day-to-day management of the RSA. For more information visit http://www.rsa-al.gov/index.php/members/peehip

Premium amounts:

Single $ 30Family (without Spouse but with dependents) $ 207Employee + Spouse (no dependents) $ 282Family (with Spouse and dependents*) $ 307Includes $100 per month spousal surcharge Note: The spousal surcharge does not apply to spouses who are independently eligible for PEEHIP.Tobacco Usage Premium

Member $ 50Spouse $ 50The tobacco premium applies only to the PEEHIP Hospital Medical and VIVA Health plans. Refer to the Wellness Program section to learn how you and/or your spouse can receive the non-tobacco user discount.

Wellness Premium

Member $ 50Spouse $ 50The wellness premium applies only to the Blue Cross Blue Shield Hospital Medical Group #14000 plan for non-Medicare eligible active and retired members, non-Medicare-eligible members on LOA or COBRA, and non-Medicare-eligible spouses on active or retired contracts. Refer to the Wellness Program section to learn how you and/or your spouse can receive a wellness premium waiver.

If desired, the employee may elect four options rather than health insurance options to include hospital indemnity, cancer, dental, and vision.

Optional Coverage Plan Premiums

Cancer, Indemnity, and Vision Single or Family (cost per plan) $ 38Dental Single $ 38 Dental Family $ 50Institution matches $800 monthly (effective 10/01/17).

Duty Hours

(hours vary by campus and needs of the student)

Tuition Assistance

This tuition waiver program is designed for all full-time instructional and non-instructional employees of The Alabama College System and the Alabama Department of Postsecondary Education and their dependents as defined under by policy. The program will be coordinated by each institution for employees within The Alabama College System and the Alabama Department of Postsecondary Education. An application form for the tuition assistance program is available in the Human Resources office and should be completed prior to registration for classes.

Employees/Dependents at two-year colleges:

1/3 waived after 1st year2/3 waived after 2nd year3/3 waived after 3rd yearNote: Employee is vested after 10 years in Retirement System. Additional information regarding retirement may be obtained from the Retirement System Web site at www.rsa.al.gov.

01

Salary Acknowledgment -Staff I acknowledge that this position has an established salary range and that initial salary placement will not exceed the maximum. Initial salary placement grants full (1:1) credit for prior work experience in Alabama public schools, colleges, and adult education programs. Related full-time work experience outside of Alabama public education will be credited at one-half (2:1).

YES - I have reviewed and understand the salary range and agree to be considered for this position under these terms.NO - I have reviewed the salary range, and it does not meet my compensation expectations.02

Do you have a Bachelors Degree or equivalent in public relations, marketing, business related, graphic design or related field?

YesNo03

Do you have Three (3) years full-time work experience in a related field?

YesNo04

Do you have excellent computer skills and experience in Microsoft Office (Outlook word, Excel and PowerPoint)?

YesNo05

Do you have experience in social media, including but not limited to Facebook, Twitter and Youtube?

YesNo06

Are you able to operate photography equipment, including video, for producing communications used in media, PowerPoint, etc.?

YesNo07

Do you have excellent oral, auditory and written communication skills?

YesNo08

Do you have Graphic Design experience and advanced knowledge of Adobe Suite (InDesign, PhotoShop, Illustrator)?

YesNo09

Are you familiar with website design?

YesNoRequired Question

Employer ACCS

Website 1

Skills:
Administrative Management, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Advertising, Auditory, Brand Strategy, Cancer, Communication Skills, Community Relations, Compensation and Benefits, Computer Skills, Content Management Systems (CMS), Design Services, Facebook Application Development, Graphic Design, Health Insurance, Health Plan, Hospital, Human Resources, Journalism, LinkedIn, Marketing, Microsoft Excel, Microsoft Office, Microsoft Outlook, Microsoft PowerPoint, Microsoft Word, Multimedia, Multimedia Design, Multiplatform/Cross-Platform, News Reporting, Online Marketing, Photography, Policy Development, Public/Media/Press/Analyst Relations, Publications, Retirement Plan, Scholarship, Social Media, Staff Training, Storytelling, Tuition Fees, Twitter, Video Production, Web Design, Website Management, Willing to Travel, Writing Skills, YouTube

About the Company:
Alabama Community College System