They must become well versed in internal media software including Advantage, Asana, and DataStride, as well as client dashboards, some research tools, and general media practices. Develops an understanding of the purpose and basic structure of a media brief and MAP doc. • Develop a basic understanding of media research tools available within the Agency and gather media research required for planning. • Thorough project set up and structure, outline and monitor adherence of the account team to agency roles and process. Able to pull data from GA4 and GCM for reporting needs.
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