Media Associate

Open Position in all True Media office locations Develop an understanding of the purpose and basic structure of a media brief and MAP doc.Sit in on client meetings to understand the basics of how to effectively and expertly present deliverables.Actively participate, establish and provide POVs on various topics internally to the account team.Develop a basic understanding of media research tools available within the Agency and gather media research required for planning.Develop a working ability to perform basic platform pulls from identified platforms such as Simmons.Understand the difference between a channel and a tactic.Compile demographic data and consumer profiles to identify desired target audiences for specific media channels, including lifestyles and psychographics, which can be used in developing media plans.Introductory abilities in the roles and responsibilities of a Planner in reporting.Develop a basic understanding of Project Management as a discipline and the role it plays in our strategic work – including but not limited to scopes of work, hours estimates, timelines, media authorizations, and file architecture.Assist with creation of status agendas and Asana tasks. Follow up on outstanding tasks as needed.Collect, develop and issue deadlines for materials needed and report deadlines for creative and internal traffic team.Manage and organize creative intake and update the launch doc.Pull reports to conduct spend checks.Thorough project set up and structure, outline and monitor adherence of the account team to agency roles and process.Proactively facilitate internal account communication, including resolution of issues.Develop an understanding of campaign measurement strategies including the use of DataStride and working with RADaR where appropriate. Monitor campaign pacing and work with Specialist or Supervisor to understand how to resolve any issues that arise.Traffick creative to meet vendor specifications and communicate effectively in relevant channels at each step.QualificationsIndividuals must be proficient with industry tools and systems. Must develop an understanding of media fundamentals including media math, reach/frequency, consumer/market research, plan development, scopes of work, project timelines, analytics and reporting, etc.Experience with Excel, specifically, is required.Successfully complete the required industry certifications – including, but not limited to, Google Ads Fundamentals, Google Analytics and Search tests – within six months in position, then renew yearly.EducationBachelor's degree from four‑year college or university, degree or concentration in advertising, marketing or communications; or one year related professional related work experience in a media agency; or equivalent combination of education and experience.As set forth in True Media’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

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