Join us as a Media Buyer to craft compelling campaigns that captivate audiences and elevate brand presence! Your strategic mindset combined with your enthusiasm for innovative advertising will make a significant impact on our marketing success.
Job Summary
The Media Buyer negotiates, plans and purchases media schedules on behalf of agency clients. This includes buying media space in newspapers, magazines, television, radio, and other outlets. The Media Buyer works closely with the Media Director to identify target audience and media schedules that achieve account goals within budgetary and schedule constraints. Position also researches and writes proposals for prospective clients. Position requires consistently exercising a high degree of discretion and independent judgment.
ESSENTIAL FUNCTIONS:
• Plan and buy media schedules for existing clients and research and write proposals for prospective new clients
• Analyze media kits from various advertising mediums, negotiate contracts and rates, and review advertising opportunities with clients.
• Write and revise insertion orders and budget monthly media spending.Write a monthly overall media budget for clients and create a breakdown of all spending into individual budgets.
• Communicate with clients, media contacts, and co-workers via email, memo, phone, fax, etc. to perform tasks.
• Meet with clients and discuss upcoming advertising opportunities (including advertising already purchased, monthly budgets and future contracts that are up for renewal).
• Revise and print final monthly media budget for delivery to client.
• Assist Media Director with special projects as deemed necessary.
• Ensure that media contracts or insertions are adhered to or adjusted as needed. Prepare post-buy analysis as requested by client.
• Obtain client approval on all expenditures.
• Consult with Media Director on media buys.
• Collaborate with Media Director to research projects and discuss various advertising proposals and/or media kits.
• Interact with Production Manager/Account Executive to discuss production, copy and deadlines for various ads.
• Send traffic to media outlets.
• Adhere to confidentiality rules and all other company policies, procedures and rules as presented in company policies and .
• Adhere to company safety and attendance policies.
• Perform other job duties as assigned.
Requirements
• Proven experience in media buying, performance marketing, or digital marketing roles with a strong understanding of media planning processes.
• Strong negotiation skills to secure favorable purchasing terms and ad placements.
• Knowledge of market research techniques and analytics tools used for campaign measurement and optimization.
• Experience in budgeting for large-scale advertising campaigns while maintaining cost efficiency.
• Excellent communication skills to coordinate with vendors, internal teams, and external partners effectively.
• Ability to stay current with industry trends in print advertising, and emerging media channels.
Pay: $40,000.00 - $55,000.00 per year
Benefits:
• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Parental leave
• Vision insurance
Work Location: In person
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