Media Buyer

You’ll be joining a company considered one of Central Illinois’ most innovative leaders in marketing. The Media Buyer supports the marketing department by assisting in the planning, execution, coordination, and tracking of traditional and digital media campaigns. The ideal candidate is highly organized, detail-oriented, and able to manage multiple timelines and vendor relationships in a fast-paced environment.Key Responsibilities Coordination, development, and execution of traditional media buys across print, out-of-home (OOH), radio, and broadcast channels with moderate independenceBuild and manage full media plans, including budget allocation, flighting strategies, market selection, and channel mixLead negotiations with vendors, stations, and publishers to secure competitive rates, added value, and premium placementsMaintain strong vendor relationships and proactively identify new media opportunities or cost efficienciesOwn insertion orders (IOs) from creation through approval, ensuring accuracy and alignment with campaign strategySupport the development and tracking of media schedules, insertion orders (IOs), and placement confirmationsOversee campaign timelines and ensure all placements launch on schedule, troubleshooting issues as they ariseCollaborate with internal teams (creative, account, digital) to align messaging, assets, and campaign executionMonitor campaign pacing and performance, making real-time optimizations to improve delivery and efficiencyLead post-campaign reconciliation, including invoice validation and discrepancy resolutionLead on trafficking, documentation, and vendor communication on media buysStay informed on market trends, pricing shifts, and emerging opportunities within traditional mediaCollaborate with digital teams to align cross-channel strategy, support performance tracking, and contribute to integrated campaign reporting and insights.Assist in monitoring digital media campaign performance through reporting dashboards and analytics toolsQualificationsBachelor’s degree in Marketing, Business, Communications, or a related field.1-2 years of experience in a marketing role or relevant internship experience.Strong written and verbal communication skills.Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint)Familiarity with Asana and Familiarity with social media platforms and content management systems.Basic knowledge of graphic design tools (e.g., Adobe Creative Suite) is a plus.Knowledge of Google Looker Studio is a plusExcellent organizational skills and attention to detail.Ability to multitask and prioritize in a fast-paced environment.Creative and innovative thinker.Strong analytical and problem-solving skills.Team player with a positive attitude.Self-motivated and eager to learn.Central States Marketing offers an attractive compensation package, which includes a competitive salary, 401(k) plan, PTO, holiday pay, and a comprehensive benefits program. CSM is an equal-opportunity employer committed to an inclusive workplace. Anyone interested is encouraged to apply and CSM does not discriminate on the basis of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.