Media Buyer

Digital Media Planner/Buyer

Phoenix, AZ | Full-Time

About Riester

Riester is an independent, award-winning advertising agency with more than 35 years of storytelling experience and offices in Phoenix, Park City, Los Angeles, and Washington, DC. Our team of creative thinkers, strategists, and analysts helps brands connect with audiences in meaningful ways. From promoting sustainability and public awareness to driving lead generation and business growth, we create marketing that delivers measurable impact.

About the Role

We are seeking an experienced Planner & Buyer with a strong background in digital media (knowledge about traditional is a plus) to join our Phoenix team. This role combines strategic media planning, hands-on campaign management, media buying, and performance analytics to develop integrated campaigns that deliver meaningful results for our clients.

The ideal candidate is equally comfortable negotiating media buys, managing digital campaigns, and analyzing performance data to identify opportunities for optimization. You'll serve as a key day-to-day media contact for assigned accounts, translating client objectives into actionable strategies while collaborating with internal teams, media partners, and clients. We're looking for someone who takes ownership of their work, thinks strategically, is detail-oriented, and uses data to guide decisions across the entire media landscape.

What You'll Do

Media Strategy & Planning

Develop and execute integrated media strategies across digital channels, including paid search, paid social, connected TV, streaming audio, video, display, and programmatic advertisingBegin to develop the end-to-end media planning process, including audience research, market analysis, budget development, channel selection, media buying, and campaign evaluationTranslate client business objectives into strategic media recommendations, measurable KPIs, and actionable campaign plansDevelop and manage media plans, flowcharts, buy authorizations, budget summaries, and campaign forecastsLeverage research and planning tools such as MRI Simmons, MediaRadar,Scarborough, and SQAD to inform audience targeting, media selection, and investment decisionsMedia Buying & Campaign Management

Plan, launch, manage, and optimize paid digital campaigns across platforms such as Google Ads, Meta, LinkedIn, TikTok, and programmatic DSPsNegotiate digital media buys, ensuring competitive rates, added value, and effective placementManage media vendor relationships, evaluate proposals, and identify new opportunities that align with client objectivesMonitor campaign pacing, performance, and budgets, proactively adjusting media investments to improve resultsOversee vendor billing, invoice reconciliation, and budget tracking in partnership with accountingEnsure accurate campaign setup, trafficking, tracking, and execution across all media channelsAnalytics, Measurement & Optimization

Analyze campaign performance across channels to identify trends, measure effectiveness, and develop actionable recommendationsMaintain and optimize client reporting dashboards using Google Looker Studio (formerly Google Data Studio) to visualize campaign performance and communicate resultsUtilize Google Analytics 4 (GA4) to evaluate website traffic, user behavior, conversions, and campaign attributionDevelop clear, insightful performance reports that go beyond reporting metrics to explain results, identify opportunities, and recommend next stepsConduct ongoing tests to evaluate campaign efficacy and actively making optimizations across creative,audiences, bidding strategies, placements, and landing pages

Use performance insights to guide budget allocations and improve campaign efficiency across channelsClient Collaboration & Industry Expertise

Serve as a day-to-day media contact for assigned client accounts, building strong relationships and providing proactive strategic recommendationsPresent media plans, campaign results, and optimization recommendations to clients and internal stakeholders with clarity and confidenceCollaborate with account management, creative, strategy, and analytics teams to ensure media efforts support broader campaign objectivesStay current on emerging media platforms, advertising technologies, measurement solutions, and industry best practicesEvaluate new media opportunities, vendors, and technologies, developing points of view (POVs) and recommendations for clients and agency leadershipContribute ideas and insights that strengthen client performance and advance the agency's media capabilitiesWhat You Bring

3-5 years of experience in media planning, buying, and digital campaign management, preferably within an advertising agencyDemonstrated experience developing and executing integrated media strategies across traditional and digital channelsHands-on experience managing paid search, paid social, and programmatic advertising campaignsStrong working knowledge of Google Ads, Meta Ads Manager, and other major digital advertising platformsStrong communication, presentation, and client relationship management skillsExperience working in reporting and Google Analytics 4 (GA4)Strong analytical skills with the ability to interpret performance data and turn findings into strategic recommendationsProficiency in Excel or Google SheetsExperience with audience research, media planning tools, and performance measurement platformsGoogle Ads certification(s) required; Google Analytics and Meta certifications preferredAbility to independently manage multiple accounts, budgets, projects, and deadlines while maintaining a high level of accuracyA proactive, collaborative mindset with strong problem-solving skills and a commitment to continuous improvementBachelor's degree in Advertising, Marketing, Business, Communications, or a related fieldExperience with Advantage media buying software is a plusWhy You'll Love Working Here

Competitive salary and benefits package (medical, dental, vision, 401(k), PTO)Hybrid flexibility and a collaborative, fast-paced environmentDog-friendly officesA supportive culture that values curiosity, teamwork, and growthOpportunities to work on meaningful campaigns that make a differenceExposure to a diverse mix of clients, industries, and media channelsOur Mission

For more than three decades, Riester has inspired people to take action on issues that matter. We believe that purpose and performance belong together, and we are looking for people who share that commitment to create marketing that makes an impact.

To apply, please email your cover letter and resume to [email protected].

Skills:
Accounting, Advertising, Advertising Agencies, Analysis Skills, Audiovisual, Best Practices, Bidding, Billing, Budget Management, Budgeting, Business Growth, Business Strategy, Campaigns, Channel Management, Communication Skills, Continuous Improvement, Customer Conversion, Customer Relationship Management (CRM), Customer/Client Research, Customer/Consumer Behavior, Data Analysis, Detail Oriented, Develop and Maintain Customers, Digital Media, Digital Signal Processing (DSP), Entertainment and Media, Forecasting, Google Analytics, Lead Generation, Leadership, LinkedIn, Looker, Magnetic Resonance Imaging (MRI), Market Analysis, Market Research, Marketing, Media Buying and Planning, Media Campaigns, Media Research, Metrics, Multiplatform/Cross-Platform, Negotiation Skills, New Media, Performance Analysis, Performance Metrics, Problem Solving Skills, Procurement Management, Public/Media/Press/Analyst Relations, Purchasing/Procurement, Reconciliation, Reporting Dashboards, Sales Management, Sales Prospecting, Sales Qualification, Search Engine Marketing (SEM), Storytelling, Strategic Analysis, Strategic Planning, Supplier Relationship Management (SRM), Sustainability, Team Player, Testing, Time Management, Trend Analysis, Vendor/Supplier Relations, Video Streaming, Web Analytics

Riester Advertising Agency Inc