Description: What you’ll do: • Function as daily account contact under the supervision of assigned account leader to implement digital and traditional advertising campaigns • Communicate daily with clients and vendors, building relationships • Monitor performance, identify insights and implement optimizations to digital campaigns in accordance with established KPIs • Collect and analyze market data; providing rationale for all recommendations to establish the optimal media mix • Identify target audiences and understand their behavior and habits • Coordinate, monitor and evaluate media campaigns • Manage budgets and return on investment (ROI) • Setup & QA in-platform conversion tracking • Lead monthly or quarterly reporting, delivering sound insights and identifying key opportunity areas • Base understanding of the media planning/buying process Requirements: What we’re looking for: • Proficient knowledge of various research tools (Strata, Advantage, PrimeLingo, The Trade Desk, Tableau, etc. Prior experience required.
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