Oct. 24, 2025

Media Buyer

TRANZACT Raleigh, North Carolina

Our focus is on leveraging our highly skilled team of over 3,000 professionals to deliver innovative solutions for our insurance carrier partners and provide consumers with a best-in-class experience. The Responsibilities of the Media Buyer include: • In depth knowledge and experience with CTV and programmatic platforms is required; linear TV media buying experience is a plus • Demonstrated success managing lead gen campaigns and optimizing for efficient CPL and ROAS • Strong analytical skills with the ability to provide thorough analysis of media performance and recommendations for marketing leadership and business teams • Proficiency required in Microsoft Office applications, Google Analytics, DV360, and DSP platforms • Solid negotiation skills with an ability to multi-task and solve problems in a fast-paced environment • Must be detail-oriented with excellent written and verbal communication skills • Expertise with attribution models along with an understanding of the halo impact of marketing channels is desired • CTV marketing experience in insurance, healthcare and financial services is preferred • Minimum 3 years’ experience in CTV and digital media buying • Bachelor’s degree in marketing, advertising, media, communications or a related field is required Compensation and Benefits Base salary range and benefits information for this position are being included in accordance with requirements of various state/local pay transparency legislation. The base salary compensation range being offered for this role is $65,000 to $85,000 USD per year.

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