Our focus is on leveraging our highly skilled team of over 3,000 professionals to deliver innovative solutions for our insurance carrier partners and provide consumers with a best-in-class experience. The Responsibilities of the Media Buyer include: • In depth knowledge and experience with CTV and programmatic platforms is required; linear TV media buying experience is a plus • Demonstrated success managing lead gen campaigns and optimizing for efficient CPL and ROAS • Strong analytical skills with the ability to provide thorough analysis of media performance and recommendations for marketing leadership and business teams • Proficiency required in Microsoft Office applications, Google Analytics, DV360, and DSP platforms • Solid negotiation skills with an ability to multi-task and solve problems in a fast-paced environment • Must be detail-oriented with excellent written and verbal communication skills • Expertise with attribution models along with an understanding of the halo impact of marketing channels is desired • CTV marketing experience in insurance, healthcare and financial services is preferred • Minimum 3 years’ experience in CTV and digital media buying • Bachelor’s degree in marketing, advertising, media, communications or a related field is required Compensation and Benefits Base salary range and benefits information for this position are being included in accordance with requirements of various state/local pay transparency legislation. The base salary compensation range being offered for this role is $65,000 to $85,000 USD per year.
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