A leading media buyer role for Meta Ads is now available. This exciting opportunity involves planning, launching and optimizing high-performing campaigns across various targeting options. Key Responsibilities: • Plan, launch and optimize Meta Ads campaigns for prospecting and retargeting • Conduct in-depth audience research and testing to identify optimal interests, lookalikes and broad targeting strategies Performance Metrics Analysis: • Analyze key performance indicators such as CPA, ROAS, CTR and CPM to inform campaign optimization decisions The ideal candidate will possess a strong understanding of conversion tracking pixels attribution modeling.
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