We're hiring a media buyer to own paid acquisition across a pod of 5-8 clients spending a combined $100k+ per day, primarily on Meta. Scaling decisions factor in the business, not just the ad account. We use Hyros - we don't expect you to know it walking in, but you need to be the kind of buyer who's already comfortable working across multiple data sources and can pick up a new attribution tool quickly.Understanding of funnel math and how ad account metrics connect to business outcomes. You understand budget phasing, testing windows, event-based ad scheduling, and why launches require a different playbook.Comfortable being client-facing - you don't need to be a relationship manager, but you should be able to present performance data clearly and answer client questions about what's happening in their ad accounts without your strategist translating for you.Strong async communication. You need to communicate clearly in writing - surfacing issues proactively, providing context, and keeping your pod informed without being chased.You'll Do Well Here If You actually want to understand how the platforms work at a technical level - why the algorithm behaves the way it does and what that means for how you run accountsYou think about ad accounts in terms of business impact, not just what's happening inside the platformYou surface problems, recommendations, and creative needs before someone has to ask youYou're comfortable with direct feedback and high expectationsYou stay current on platform changes, algorithm updates, and new tools on your own - nobody here is going to brief you on what Meta changed last weekYou use AI tools where they would be useful (data analysis, research, reporting) and understand where they're not (in-platform judgment, real-time optimization decisions)This Probably Isn't For You If You're used to managing one or two accounts and want to stay thereYou optimize based on feel rather than documented protocols and data thresholdsYou wait for the strategist (or someone else) to tell you what to do in the accounts rather than owning the decisions yourselfYou're not interested in creative performance - you just run the ads you're givenYou see ad disapprovals and billing issues as someone else's problemYou'd rather hop on a call than write a clear Slack message
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