Media Buyer Specialist

## About Aroma360

Aroma360 is a boutique Scent Marketing and Branding company specializing in the highest-quality essential oil-based scenting solutions for businesses and individuals worldwide. As the only full-service scent company, we guide clients from concept and development through strategic implementation, taking pride in exceptional customer service at every step. We're continuously raising the bar for healthy scenting solutions in the industry.

## The Role

We're seeking a results-driven Media Buyer Specialist to take charge of our paid advertising campaigns and deliver outstanding performance across major digital platforms. This position is onsite in our Miami office in Wynwood, and if you thrive in a fast-paced environment with a strong e-commerce background, we want to hear from you.

### What You'll Be Doing

You'll design, implement, and manage paid advertising campaigns across Meta

- Facebook, Instagram, Tik. Tok, Google Ad. Words, Google Banners, and Google PPC, with a strong focus on e-commerce performance. Your work will drive brand awareness, increase traffic, and generate high-quality leads through strategic online campaigns tailored specifically for e-commerce success.

A significant part of your role involves analyzing campaign performance data to optimize for maximum ROI and achieve key performance indicators (KPIs). You'll monitor results closely, using insights to continuously refine your strategies and ensure we're getting the best possible return on our advertising investment.

You'll partner closely with our creative team to develop engaging ad creatives and persuasive copy that align with e-commerce objectives and resonate with our target audience. Additionally, you'll conduct thorough market research and competitor analysis to identify growth opportunities and inform campaign strategies. Staying current with the latest digital marketing trends, best practices, and platform updates will be essential to maintaining our competitive edge.

Budget management is another key responsibility—you'll effectively allocate and manage advertising budgets to ensure efficient ad spend. You'll also prepare detailed reports on campaign performance, providing actionable insights and recommendations to stakeholders, and handle other duties as directed.

## What We're Looking For

You'll need a minimum of 3 years in paid advertising roles with a focus on e-commerce campaigns. Hands-on experience with Tableau, Facebook, Instagram, Tik. Tok, Google Ad. Words, Google Banners, and Google PPC is essential.

A deep understanding of e-commerce strategies and best practices is crucial for success in this position. You should have strong analytical skills—the ability to interpret data, track KPIs, and adjust strategies to meet performance goals. A talent for developing compelling ad creatives and engaging copy that drive conversions will set you apart.

We value candidates who can manage multiple campaigns simultaneously while maintaining attention to detail. You'll be a strong team player with excellent communication and collaboration skills, capable of working effectively with cross-functional teams.

## Benefits & Perks

Joining our team comes with a comprehensive benefits package to support your health, well-being, and professional growth, including health coverage with dental and vision insurance, life insurance, PTO, 401K, an employee discount on our products and services, and fun and exciting company events.

## Equal Opportunity

Our organization is an equal opportunity employer and does not discriminate against any candidate based on race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status, or any other legally protected characteristics. We are committed to promoting diversity, equity, and inclusion in our workplace and welcome candidates from all backgrounds to apply.

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