March 5, 2025

Media Buyer/Planner

bohan Advertising Nashville, Tennessee

Who We Are You would be a key day-to-day manager of the client’s engagement plans by helping coordinate and direct all media campaigns for this account. Create reports, analyze campaign performance, make optimization recommendations, and effectively present performance results to internal teams and the client • Develop and traffic tags for digital display, mobile, and social media campaigns • Conduct research for media POVs on various media-related topics; including new media channels, industry trends, best practices and competitive insights • Conduct competitive research, pull competitive reports and assess data to inform media landscape, planning, and decision making • Use and understand syndicated research tools for planning and reporting purposes (MRI/Simmons, comScore, eMarketer, Vivvix/Media Radar, Media Monitors, etal.) • Intimately understand the client’s business, industry and competition, and leverage that knowledge to help generate new ideas to strategically grow their business • Effectively interact with clients in a way that positively impacts the agency relationship • Handle multiple tasks easily, consistently meeting or exceeding deadlines • Collaborate with team members throughout the work process to foster, facilitate and consistently deliver multi-channel programs that are on strategy, on time, and on budget • Build relationships with media vendors and field vendor inquiries What You Need • Bachelor’s degree, preferably with a concentration in advertising, marketing, communications, finance or related field • Minimum of 4-6 years of experience in working in a media or marketing agency environment as a media planner/buyer • Broad knowledge and experience in all aspects of media planning and buying, preferably corss-channel.

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