Media Buyer/Planner

Media Planner & Buyer— Bilingual / Multicultural (English/Spanish) Location: Role is onsite in Houston, Texas Lopez Negrete Communications is seeking a Media Planner & Buyer to develop and execute integrated media strategies. This role supports multicultural and bilingual campaigns across traditional platforms, ensuring efficient buys, strong performance, and impactful reach. Key Responsibilities • Build strategic media plans aligned to client goals, targeting Texas DMAs and multicultural audiences • Recommend channel mix across TV, radio, OOH • Negotiate with vendors and manage IOs, budgets, flighting, and added value • Oversee trafficking, creative rotations, and campaign pacing • Monitor performance, optimize mid-flight, and provide post-campaign insights and reporting • Collaborate cross-functionally with account, creative, and analytics teams