Media Director

This role involves overseeing media strategy, performance oversight, and team development across various clients and industries. Responsibilities • Lead the development of integrated media strategies that align with client goals, audience insights, and broader communications plans • Translate client business objectives into clear media KPIs, testing strategies, measurement approaches, and optimization frameworks • Serve as the senior media advisor for internal teams, clients, and new business opportunities • Partner with Account, Strategy, Digital, and Creative teams to ensure media best practices inform creative development and platform-specific execution • Oversee planning, execution, and performance across all media channels • Ensure that plan recommendations reflect the entire ecosystem of touchpoints (paid, earned, owned, shared), encompassing all consumer interactions • Maintain a strong understanding of platform capabilities, auction dynamics, measurement tools, and emerging opportunities • Guide channel specialists and buyers in building efficient campaigns, optimizing budgets, and implementing best practices • Ensure campaigns follow proper trafficking, QA, and tracking protocols (CAPIs, GA4, UTMs, pixels, etc.) via support from specialists or Digital Team • Establish media performance reporting frameworks, insights cadences, and optimization processes to drive consistent performance across campaigns • Review campaign data regularly, identifying performance trends and opportunities for improvements • Present results, insights, and strategic recommendations to clients in a clear and digestible manner • Partner with the Digital Team on analytics, conversion tracking, and attribution requirements • Manage and mentor specialists across paid media and organic social • Build and evolve processes, best practices, templates, and QA standards to improve efficiency and quality • Oversee operational structure for the media function, including workflow optimization and resource planning • Lead agency-level education on media trends, platform changes, measurement shifts, and performance insights • Build strong working relationships and collaborate closely with Account teams to manage timelines, campaign deliverables, and milestone planning, and ensure assets meet media requirements and reflect platform best practices • Closely collaborate with strategy team to craft broader communications planning deliverables • Participate in new business pitches by developing strategic media plans, performance projections, and case studies Company Overview • Wildfire exists to shatter every negative stereotype people have either heard about or experienced firsthand when working with a marketing agency. It was founded in 2002, and is headquartered in Winston-Salem, NC, US, with a workforce of 11-50 employees.