Media Manager

The position partners cross-functionally with marketing, brand, UX, analytics, production, and agency teams to develop and optimize campaigns that increase engagement, lead quality, and overall return on ad spend (ROAS). Media Strategy & Campaign Management • Develop and own integrated paid media strategies aligned with business objectives across digital and traditional channels • Plan, implement, monitor, and optimize advertising campaigns • Manage media budgets, forecasts, and approvals • Coordinate media buying and campaign execution with agency partners • Maintain campaign timelines, project updates, and stakeholder communication Performance Optimization & Analytics • Analyze campaign performance data and translate findings into actionable improvements • Optimize conversion performance across the marketing funnel • Conduct A/B and multivariate testing, funnel analysis, and usability reviews • Track and improve ROAS, lead quality, and conversion rates • Build and maintain an ongoing optimization roadmap • Develop and document conversion rate optimization (CRO) best practices Required Qualifications • Bachelor’s degree in Marketing, Communications, or a related field (or equivalent experience) • 5–6+ years of digital marketing experience, including paid media • Experience managing complex media campaigns and budgets • Hands-on experience with: • Google Ads • The Trade Desk • Meta advertising platforms • Adobe Analytics or similar analytics platforms • Strong analytical, communication, and project management skills • Ability to interpret data and make data-driven decisions • Proficiency with Microsoft Office or similar productivity tools Core Competencies • Digital Marketing & Paid Media Strategy • Business Analytics & Performance Measurement • Conversion Rate Optimization (CRO) • Cross-Functional Collaboration • Communication & Stakeholder Management • Project Management • Customer Experience Awareness • Critical Thinking & Problem Solving • Social Media and Traditional Marketing Knowledge • Technology and Data Fluency