Media Manager

Position: Performance Media Manager Job DescriptionContributes to the achievement of corporate goals through product, program, market engagement and/or marketing communications strategies. Initiatives may include new products or business partnerships to grow revenue beyond traditional sources as well as identification of market engagement, marketing communications and/or other programs to address market needs in the most cost‑effective manner. Leverages industry experience and expertise to promote enterprise understanding of the key areas in which the company is seeking to create competitive differentiation and establish sustainable competitive advantage in the marketplace.Performance Media ManagerWe are seeking an experienced and results‑driven Performance Media Manager to join our dynamic marketing team. They will develop and execute comprehensive media strategies aimed at driving measurable results, focused on conversions.What You’ll DoLead the planning, implementation, and optimization of performance media campaigns across various channels.Manage and optimize paid media initiatives across Google marketing channels, including paid search (SEM), PMax, video, and display.Develop and execute paid social strategies for various social media platforms, such as Meta and Tik Tok, to enhance our brand presence and drive conversions.Oversee traditional media campaigns, including linear TV, out‑of‑home, and radio, to ensure an integrated marketing approach.Collaborate closely with media agency partners to ensure campaign objectives are met and performance is maximized.Utilize strong analytical skills to assess performance data and make proactive, informed recommendations for campaign optimization.Work collaboratively with internal stakeholders to align media strategies with broader business objectives and marketing goals.Monitor and report on campaign performance, providing insights and recommendations for improvement.Stay current with industry trends, emerging technologies, and best practices in paid media marketing.What You BringBachelor’s degree or advanced degree (where required)3+ years of experience in related field.In lieu of degree, 7+ years of experience in related field.Experience in paid media with a proven track record of driving successful performance marketing campaigns.Extensive knowledge of Google marketing channels (SEM, You Tube, DV360) and social media platforms (Meta, Tik Tok, etc. Compensation decisions are driven by factors including experience and training, specialized skill sets, licensure and certifications, and other business and organizational needs.