April 9, 2026

Media Manager

Blue Cross and Blue Shield of North Carolina Durham, North Carolina

** What You’ll Do *** Lead the planning, implementation, and optimization of performance media campaigns across various channels. * Develop and execute paid social strategies for various social media platforms, such as Meta and Tik Tok, to enhance our brand presence and drive conversions. * Collaborate closely with media agency partners to ensure campaign objectives are met and performance is maximized. * Utilize strong analytical skills to assess performance data and make proactive, informed recommendations for campaign optimization. * Proven experience in managing traditional media initiatives, including linear TV, out-of-home, and radio.

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