Our platform combines sophisticated media buying with proprietary analytics to turn TV advertising into an automated, digital‑like experience. Our technology and services are pushing the industry forward, enabling businesses of any size to advertise on TV. Named one of the 16 Hottest Ad Tech Companies by Business Insider and Best Places to Work by Inc. Magazine, Tatari is experiencing rapid growth. • Assess campaign performance in real‑time while providing feedback on optimizations to clients to ensure all media plans are delivering on KPIs, and external parties with media schedules • Evaluate media purchase through a data and analytics lens + and negotiate pricing and plans where applicable • Work closely with client strategy team to help clients scale and grow their business effectively - using real‑time performance data to present relevant premium opportunities, strategic recommendations - equipping clients to understand the full funnel media implications • Seek out unique opportunities e.g. discounted inventory, client specific packages, upfront inventory, etc. • Understand TV and Streaming inventory (you should be very familiar with networks, publishers, programs, shows, personalities, and media calendar), pricing, and availability to build insightful and strategic media plans • Proven success in scaling TV campaigns – ability to utilize convergent TV knowledge that result in optimized media buys based on performance outcomes and KPIs • Understanding of marketing strategy, sales funnel KPIs, and how media, programmatic, data, measurement, and technology fit into the full picture • Advanced presentation and communication skills.
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