Media & Marketing Staff (full time)

Summary: The Head of Integrated Media will oversee all strategy and execution for owned, earned and paid media, including influencer marketing across all lines of business (Miami Dolphins, Miami Open, Formula 1 Crypto.com Miami Grand Prix, and Hard Rock Stadium). They will work to align strategies with each business unit's brand platform and KPIs, integrate all media buying, and lead the development of a team to improve on core competencies and processes around content creation and channel distribution. Responsibilities: Build and drive deep channel expertise within the marketing organization Test and learn new channels and innovate to optimize the media mix for each business unit Work with creative director and creative teams to develop and deliver channel right creative, and build rigor around KPIs: determine primary KPIs and drive teams to optimize against them Manage budgets and maintain accountability for results across business units including the Miami Dolphins, Miami Open, Formula 1 Crypto.com Miami Grand Prix, and Hard Rock Stadium Collaborate with Comms and PR teams to deliver influencer and social campaigns that generate buzz and positively impact brand sentiment Identify and build relationships with influencers who connect with the organization's target audiences, embody our brand values, and create authentic and engaging content Lead communications planning and media buying strategy across all paid channels including traditional, digital and performance media Partner with E-comm and digital product teams to integrate ATL media plans with performance marketing efforts optimized for ticket sales Partner with Corporate Partnerships to deliver partnership results while leveraging partners channels within our mix Use KPIs and advanced metrics to drive results and provide informed recommendations and effective decision making, communicating developments to leadership re: media mix, campaign shape, ROI, ROAS and brand strength/sentiment metrics Understand the organization's current state and layer in improvements to planning processes Promote a culture of high performance and continuous improvement that values learning and a commitment to quality customer generation at a positive ROI Mentor and develop staff using a supportive and collaborative approach on a consistent basis Identify challenges and emerging issues faced by the organization. Offers of employment are contingent on successful completion of drug and background screening.