MEDIA PLANNER

Adecco Creative & Marketing is partnering with a thriving ad agency in the Philadelphia area on the search for a Media Planner. If the description below sounds like you, please apply with your updated resume today! Responsibilities: Aids in the development of media objectives and strategies - the sound, strategic platform on which media plans are based Develops and presents media plan options that adhere to the strategic platform and recognizes client marketing direction/goals Co-manages, with the Media Supervisor, all day-to-day communication on media-related assignments/issues Develops and presentations of client point-of-views (POVs), value analyses, and new media opportunities/recommendations Manages and executes all media plan adjustments including changes in budgets, scheduling, communication goals, creative units/length, media mix Financial management; provides account management with information necessary to create media authorizations, manages budget tracking with Assistant Media Planner, ensures that all media bills are processed in a timely manner, helping resolve discrepancies when necessary Monitors media buys, ensuring that broadcast buys are achieving the goals provided to the client, provides print/outdoor positioning reports, and develops tracking reports for interactive campaigns Enhances the performance and productivity of subordinates through training Keep supervisors and key account management personnel up to date on media plan changes, budgets, and other media related projects Maintains a good rapport with media sales representatives Serves as key point of contact with broadcast buyers Explores media alternatives and is creative when recommending media solutions Work with supervisors and/or media research personnel to enhance his/her understanding of media tools/software, research studies, and media trends Requirements: In-depth understanding of digital media fundamentals (minimum of 2 years of media or related experience) Bachelor's Degree Ability to multi-task Strong communications skills Equal Opportunity Employer/Veterans/Disabled. To read our Candidate Privacy Information Statement, which explains how we will use your information, please visit http://www.adeccousa.com/candidate-privacy/. The Company will consider qualified applicants with arrest and conviction records.