Media Planner

Media Planner - Remote

The Media Planner is responsible for supporting day-to-day planning and implementation of commerce media programs across digital channels. S/he is a self-starter and adept at using audience insights and data to inform planning, substantiate hypotheses, evaluate results, and drive optimization.

What You’ll Do

Support day-to-day project team in planning, buying and management of commerce media campaigns for assigned accountsResearch potential media partners, develop program RFPs, and evaluate opportunitiesConduct audience research via syndicated data and research (e.g., Simmons MRI, Kantar, eMarketer)Collaborate with vendors to schedule meetings, gather ad specs/program requirements and update production sheetsFacilitate media plan development and oversee inventory procurement, including contracting, spec gathering and ad traffickingFor platform media, set up and manage campaign architecture, targeting and bid strategies, QA and in-platform optimizationsManage in-market programs to ensure delivery, performance and optimizations are on track and recognize