Oct. 30, 2024

Media Planner

Ad Results Media Houston, Texas

This role is essential in the day to day function of the media team and will primarily support the Account Strategist in executing client advertising campaigns including handling external negotiations, owning the order flow process, being the conduit with internal support teams and helping support other client projects and needs as directed by the Account Strategist. A successful media planner has the ability to thrive in a fast-paced environment and must be very detail-oriented, organized, have excellent communication and interpersonal skills and be comfortable working in a fast-paced environment. They are resourceful, demonstrate the initiative to participate beyond what is required, and have strong data entry and negotiation skills. Key Responsibilities • Source, negotiate, buy and optimize media schedules on behalf of clients across various media channels including Podcasts, terrestrial local and national radio, satellite radio, digital streaming audio and YouTube. • Cultivate and maintain strong relationships with various media partners to be able to effectively vet and manage ad availability • Research, evaluate and organize all media opportunities and availability and work with Account Strategist to help present strong opportunities to clients • Gather and maintain demographic numbers for terrestrial radio campaigns • Work with Account Strategist and outside rep groups to make ad schedule changes • Manage and resolve all spot discrepancies with networks and show hosts and ensure that buying software (SBMS/Strata) is updated and reconciled.

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