Job Description APartnership is an award-winning Asian American advertising agency based in New York City. Independently owned and operated, our success is rooted in our creative process, entrepreneurial spirit, and above all, our love for the Asian American communities we work in. Our client roster boasts such blue-chip accounts as California Tobacco Control Program, Bank of America, Humana, and the Centers for Disease Control. Responsibilities As a Communications Planner, your primary responsibilities will be leading the day- to-day logistics in the planning, implementing, maintaining, and reporting of media campaigns. Execute Integrated Campaign • Train and mentor junior planners • Manage, monitor and optimize paid social and paid search activation on social media platform & Google Ads • Generate insertion orders to reserve advertising space • Traffic planned assets such as creative and tracking tags • Set up 3rd party ad server/tracker system • Create post-launch campaign information such as screenshots, links, and placement information to demonstrate proof of placement • Manage day-to-day communication with key partners: Vendors, Partner Agencies and Clients Report and Optimize Campaign • Build campaign performance deck including reporting on both digital channels and site KPI metrics and recommend optimization tactics • Lead optimization execution to deliver desired campaign results • Monitor weekly digital performance, provide an active voice in identifying optimization opportunities and challenges • Present reports and optimization plans to partner agencies and clients Qualifications • Bachelor’s Degree plus 2-3 years of media experience • Demonstrate affinity and passion for multicultural markets, especially the Asian American segment • Knowledge of media tools (ad serving, programmatic platform, etc.)
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