Media Planner

Address: USA-NC-Salisbury-2110 Executive Drive Store Code: Media Partnership (5142219) Ahold Delhaize USA, a division of global food retailer Ahold Delhaize, is part of the U.S. family of brands, which also includes five leading omnichannel grocery brands – Food Lion, Giant Food, The GIANT Company, Hannaford and Stop & Shop. Ahold Delhaize USA associates support the brands with a wide range of services, including Finance, Legal, Sustainability, Commercial, Digital and E-commerce, Technology and more. Duties and Responsibilities · Partners with Sales, Account Management, Adops, vendors and agencies advising and recommending the best media strategy for performance and reach of campaign goals with a focus on annual and quarterly planning · Ensures account team and creative team are apprised of changes to the media plan · Develops and fosters strong relationships with internal team and media partners · Evaluates media opportunities and presents media plans and/or POVs clearly in writing and verbally · Analyzes web metrics, provides monthly campaign performance reports to clients, and recommends optimizations when appropriate to improve media performance · Handles all digital media billing using monthly tracking reports and invoice reconciliation · Ensures that advertising messages align with ADRM objectives · Monitors the performance of online and offline advertising campaigns and reporting the results to vendor/cpg and internal stakeholders · Researches the current media landscape and stays up to date with the latest media trends · Determines the most suitable media mix given the nature of each vendor/CPGs business, budget and preferred advertising media · Building and maintaining relationships with vendor/cpgs, advertising platforms and media influencers Qualifications · 3 to 5 years of media planning experience in digital media