Media Planner

Company Description Job Duties • Partners with Sales, Account Management, AD-ops, vendors and agencies advising and recommending the best media strategy for performance and reach of campaign goals with a focus on annual and quarterly planning • Ensures account team and creative team are apprised of changes to the media plan • Develops and fosters strong relationships with internal team and media partners • Evaluates media opportunities and presents media plans and/or POVs clearly in writing and verbally • Analyzes web metrics, provides monthly campaign performance reports to clients, and recommends optimizations when appropriate to improve media performance • Handles all digital media billing using monthly tracking reports and invoice reconciliation • Ensures that advertising messages align with ADRM objectives • Monitors the performance of online and offline advertising campaigns and reporting the results to vendor/CPG and internal stakeholders • Researches the current media landscape and stays up to date with the latest media trends • Determines the most suitable media mix given the nature of each vendor/CPGs business, budget and preferred advertising media • Building and maintaining relationships with vendor/CPGs, advertising platforms and media influencers Qualifications • Strong knowledge of a range of online media platforms (websites, social media, etc.) Epsilon's people-based identity graph allows brands, agencies and publishers to reach real people, not cookies or devices, across the open web. For more information, visit epsilon.com.